It's not a question of either-or. It's a question of sequencing. Most consulting and accounting firms that struggle with growth aren't suffering from a lack of advertising. They're advertising (and I mean advertising in the broadest sense - organic and paid) something...
If your website were an employee on your sales team, would you give it a promotion or show it the door? This isn't just a hypothetical question. Your website is your most persistent salesperson, working 24/7 without breaks. But like any salesperson, it has a distinct...
In the last post, I shared some ideas for creating a compelling lead magnet. The job of your lead magnet is to get members of your target audience to "raise their hand," - indicating they are looking for a solution like yours. Your lead magnet is just one component of...
What is email copywriting? Email copywriting refers to crafting the words used in your subject lines and email body. It generally refers to the copy meant to persuade the reader to take the next step or desired action. What is an email copywriter? A copywriter who...
Have you ever thought about what makes one person more referable than another? Are there things you can do that will make you a more referable person? Dan Sullivan of Strategic Coach thinks so. He teaches what he calls the 4 referability habits. Referrals...
Whether you're using landing pages to increase email opt-ins, get more people to register for your event, or increase conversions from your PPC advertising - you've probably asked... What's a good conversion rate for my landing page? And it can be tough to find a good...
Most business owners dream of having more Freedom of Time when they strike out on their own… But for many, free time is quickly relegated to the "nice to have" or "someday" list. As the day to day responsibilities of growing a business begin mount, free time...
It’s no secret… Consultants and other service professionals love referrals. A recent study from the folks at ConsultingSuccess shows that over 55% of consultants get 60% of their new business from referrals. It’s also the area of marketing that brings...
Hello Mr. Reader, See that line above? The one with your name in it? That's one form of using personalization in email. But it's not the best one. Personalization can be a great tool to use in your email marketing. But personalizing is much more than including...
On a recent visit, my young nephew asked if I had any ice cream… I had none to offer. Bad uncle! So we hopped in the car and went to 31 flavors. The excitement of getting ice cream was quickly replaced with the dilemma of making a choice. Which one is the best? What...