In the last post, I shared some ideas for creating a compelling lead magnet. The job of your lead magnet is to get members of your target audience to "raise their hand," - indicating they are looking for a solution like yours. Your lead magnet is just one component of...
What is email copywriting? Email copywriting refers to crafting the words used in your subject lines and email body. It generally refers to the copy meant to persuade the reader to take the next step or desired action. What is an email copywriter? A copywriter who...
Have you ever thought about what makes one person more referable than another? Are there things you can do that will make you a more referable person? Dan Sullivan of Strategic Coach thinks so. He teaches what he calls the 4 referability habits. Referrals...
Whether you're using landing pages to increase email opt-ins, get more people to register for your event, or increase conversions from your PPC advertising - you've probably asked... What's a good conversion rate for my landing page? And it can be tough to find a good...
[updated for 2025] LinkedIn changes its interface frequently, but one thing has remained consistent: a person’s Activity section can reveal valuable insight into what matters to them professionally. Used correctly, the Activity Feed helps you: Prepare for meetings...
When you are trying to grow your referral network, you'll get better results when you can be specific about who you would like to meet. Note - I've written about this a couple of time - first in 2013 and again in 2017. The LinkedIn interface has changed a lot since...
Most business owners dream of having more Freedom of Time when they strike out on their own… But for many, free time is quickly relegated to the "nice to have" or "someday" list. As the day to day responsibilities of growing a business begin mount, free time...
"Gentlemen, this is a football." That’s how Vince Lombardi started training camp in 1961. He wasn’t talking to beginners. He was talking to 3 dozen professional athletes. Athletes who had come within minutes of winning their championship the year before. The team...
It’s no secret… Consultants and other service professionals love referrals. A recent study from the folks at ConsultingSuccess shows that over 55% of consultants get 60% of their new business from referrals. It’s also the area of marketing that brings...