Marketing Should Do More Than Get Attention It Should Help You Sell
I build marketing and sales assets for accounting and boutique consulting firms – so your prospects understand your value before they ever talk to you.
Who This Is For (and Who It Isn’t)
This is for you if:
- You sell expertise – not products.
- You want prospects to understand you before talking.
- You value clarity over noise.
- You want fewer price negotiations and more qualified discussions.
This is not for people who:
- Are brand new and still finding their offer
- Expect generic marketing templates
- Want tools that require endless posting
- Need a coach instead of finished work
The Real Problem
Most marketing advice was built for visibility, not decisions.
That’s why your marketing may get attention, but never supports your sales conversations.
Instead of helping you:
- explain your value
- defend your fees
- clarify your approach
Marketing activity often stops at visibility.
For high-trust services, that leaves a gap.
Marketing stops at “noticed”…
… but Sales starts at “understood.”
You need assets, not activity, that make your value clear before the sales call.
What You Actually Need
You don’t need:
- Another coaching program
- Daily social posting
- More visibility metrics
- Tactics that evaporate every week
You need finished marketing assets that:
- Clarify what you do
- Frame your value logically
- Remove price resistance
- Let the right prospects self-select in
- Make follow-up and selling easier
This is asset-based positioning – not guesswork.
This approach works because:
- Buyers decide based on clarity and logic, not hype.
- Well-crafted assets make your argument before the conversation.
- Selling becomes easier because the prospect already agrees with your reasoning.
Headlines, proposals, pitch pages, follow-up sequences – when these speak the language your ideal buyer already uses, your sales conversations shift.
Try Before You Buy
The only way to evaluate this approach is to see it applied to your own material.
Send me one piece of your existing marketing or sales copy.
I’ll rewrite it into a finished asset designed to make your value clearer to the right buyer and reduce the need to explain or defend your fees.
This isn’t a commitment.
There’s no call. No setup. No guesswork.
You review the result and decide what (if anything) makes sense next.
If the rewrite does its job, we can talk about continuing.
If it doesn’t, you keep the improved asset and move on.
How This Decision Works
This isn’t a gamble.
You’re not committing to a program, a process, or ongoing activity.
You evaluate real work.
You see how I think, how I make decisions, and what changes once the asset exists – before deciding anything else.
No research phase.
No setup period.
No promises about what might happen later.
You don’t have to be certain.
You just have to judge the result.
You Don’t Need Another
Marketing Approach to Manage
You need assets that make the decision obvious.
Most options ask you to commit first – to a program, a process, or an ongoing activity – and hope it pays off later.
I work the opposite way. I build the asset first, so you can judge the result before you decide anything else.
If it clarifies your value and makes selling easier, we can talk next steps.
If it doesn’t, you keep the asset and move on.
That’s why this isn’t about doing more marketing.
It’s about replacing effort with leverage and letting the work speak for itself.
This is a professional demonstration. I rewrite one of your existing assets so you can judge the work before deciding anything else. There’s no charge for the first rewrite.
About Bill
Bill was golfing on picture day so this is what he gets
I’m Bill Brelsford.
I’ve spent 30+ years selling expertise – first as a CPA, then a software consultant, now as a professional copywriter for boutique firms.
I’ve seen what works and what doesn’t – and built a way to make your marketing support your sales, not distract from it.
If you want tailored, sales-focused copy that helps prospects decide, let’s talk.
– Bill
It works or you don’t pay
The “Asset Has To Do Its Job” Guarantee
Every asset I build has a specific job.
Its job is to make your value clearer to the right buyer, reduce the need to explain or defend your fees, and make the buying decision easier.
If the asset doesn’t do that, I’ll keep refining it until it does – or you don’t pay.
You’re not paying for effort.
You’re paying for an asset that performs its role.
FAQs
What is a “boutique B2B firm”?
A boutique B2B firm is a smaller, specialized business that sells its expertise to other businesses. These firms are typically founder-led, operate with lean teams, and offer high-value services such as consulting, training, IT, accounting, marketing, or other professional services.
Unlike large agencies or enterprise firms, boutique firms focus on deep client relationships, customized solutions, and expert delivery – not mass-market volume.
If your business revolves around selling your knowledge, solving complex problems, or delivering high-trust services, chances are, you’re exactly who I serve.
What is Sales-Driven Copy?
Sales-driven copy is written with one purpose: to help you close more deals. It’s not about filling pages or boosting SEO vanity metrics. It’s about moving your prospects to take the next step in your sales process.
Our copy is rooted in direct response principles – meaning every piece is designed to drive action, not just awareness. Whether it’s an email sequence, landing page, case study, or sales presentation, it’s built to persuade, convert, and support your revenue goals.
I also focus on sales enablement, creating assets that help your team overcome objections, shorten sales cycles, and close high-value deals. It’s copy that’s aligned with how your clients actually buy. Not just how marketers like to talk.
How does the unlimited copywriting model work?
I use a simple request system. You can submit as many copy requests as you’d like, and I’ll work on them one at a time in the order received. Most are completed within 3–5 business days.
Kind words from clients
I really appreciate the systematic marketing approach Bill at Rebar has incorporated into our company. It allows us to quickly see what is and not working without all the guesswork
I’ve been working with Bill Brelsford longer than I can remember. He’s my rock. He is smart, supportive and creative. His soft-spoken demeanor is calming to me if I get freaked out over some technical issue. He’s good at strategy as well as execution.
Companies I’ve worked with
