We Focus Specifically on the Needs of Service Based Businesses.
While we believe that the principles found in the Duct Tape Marketing System can help any small business improve their marketing efforts, at Rebar we focus on the needs of service based businesses. Service providers face special marketing challenges due to the intangible nature of the services they provide. These businesses need to place more emphasis on developing trust and relationships with their customers. This is why you will often hear service business owners declare “marketing doesn’t work for my kind of business”. While this may be true of traditional marketing tactics, the systematic approach of Duct Tape Marketing is ideal for getting new customers to "Know, Like, and Trust" you.
Our customers also tend to be business owners who are trying to accomplish more with their business than just creating a job for themselves. They want to use their businesses to improve the lives of their customers, employees, and the world they live in. They are people who are interested in developing meaningful, long term relationships with their customers. Rather than viewing marketing as event-based expenditures, they view marketing as an essential business system to be leveraged to achieve their goals.
Here is a sample of the types of customers that we work with.
- First Media - specialize in protecting First Amendment rights by providing media related insurance products and services.
- Sandler Training\Brooks Associates - help sales professionals and business owners change their behaviors, attitudes and beliefs to can achieve their financial, company and personal dreams.
- McKinzie Environmental - specialize in helping manufacturing companies protect their workers and the environment from hazardous materials.
- Walter Singer CPA – Helps architects and engineering firms develop financial management systems to allow them efficiently manage their practices so they can spend more time doing what they love - working on creative designs.
- TK Health & Wellness – focuses on developing health and wellness programs for children and families.
Learn what it's like to work with us.
