We install the Duct Tape Marketing System in professional services firms.
We do this by offering three types of services – Managed Marketing Programs, Marketing Education and Consulting Services.
Managed Marketing Programs
Managed Marketing is a “marketing department in a box”. It includes the people, processes, tools and knowledge needed to implement and operate your Duct Tape Marketing System.
The core elements of each managed program are – a strategic marketing plan, a set of technology tools that work together, a strategic review and planning process, and a fixed priced agreement.
With Managed Marketing you will:
Spend less time chasing business
Your strategic marketing plan lays the foundation for establishing you and your company as the “go-to” resource in your area of expertise. It is the roadmap for attracting your ideal customers to you – allowing you to spend less time chasing business and more time serving profitable customers.
Focus on managing your business, NOT technology
Technology offers new ways to market your services, but comes with its own set of challenges. Selecting, implementing, and keeping up with changes all take time – time that most of us don’t have. With Managed Marketing, you focus on managing your business, not becoming a technology specialist.
Make smart marketing decisions
Marketing investments shouldn’t be based on gut feelings or the marketing idea of the week. Your system tracks responses across all campaigns and provides you with actionable feedback so you know what’s working, what’s not, and what to do next.
Remain flexible but accountable
A fully functional marketing system is not created overnight. A well defined, strategic planning and review process is the “secret sauce” that provides the accountability needed to meet long term goals while remaining agile enough to take advantage of opportunities as they arise.
Always know your investment before you commit
We only do fixed price work. No billable hours – no surprises.
Learn more about our Managed Marketing Programs.
We offer a variety of webinars, group workshops and 1-on-1 training for those who want to implement their marketing systems on their own. Topics include social media marketing, referral systems, and local search engine optimization.
We also deliver presentations and workshops for industry associations and networking groups.
Consulting engagements are tailored to your specific needs and budget. Typical engagements include plan reviews, implementing or optimizing specific tactics, and advice on integrating the Duct Tape Marketing System with your current technology tools.