Twitter recently announced their new tool, Twitter Web Analytics. Twitter Web Analytics is designed to help you:
- Understand how content from your website is being shared via Twitter
- See how much the amount of traffic Twitter sends to your site
- Measure the effectiveness of your Tweet Button integration
This should be a great help in knowing which content you are sharing is gaining attention with you audience.
Twitter Web Analytics currently being rolled out to a small pilot group of partners, and should be available to the public within a few weeks.
Here is a screen shot from the Twitter dev site showing some of the analytics that will be available:
Twitter is providing an API for their Web Analytics, which means you may seem some updates to your favorite Twitter clients incorporating this new data.