Are you on LinkedIn? If so, you probably received and email last Friday announcing that because Twitter “recently evolved its strategy” and is changing the way Tweets appear in third-party applications, Tweets will no longer be displayed on LinkedIn.
You can still share your LinkedIn updates on Twitter by checking the box with the Twitter icon, and click “Share.” This will publish your update to your LinkedIn connections and push it to your Twitter followers. This works just like it did before. The part that changed is automatically sharing updates you create on Twitter with your LinkedIn network.
Personally, I welcome this change. In my experience, automatic updates from Twitter raised the level of noise on LinkedIn while providing little, if any, value. I have heard some bloggers and commentators argue that the automatic update was a good way for them to keep their LinkedIn account alive and relevant. Well, activity doesn’t equal relevancy and we’ve all been to networking events where there is one person who walks up, interrupts, talks about themselves and leaves without asking how they may be able to help. I guess they are alive, but I haven’t seen this strategy be effective.
If you were using the automatic update feature that pushed your Tweets to LinkedIn, I hope that instead of looking for a new way to blast your message with minimal effort, you will take this opportunity to think about how you can be more effective in your communications with your different networks.