Archive for website

Protect Your Website with BackupBuddy

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Your website is an essential component of your small business marketing system. It is the foundation of your Total Online Presence and chances are you have invested significant time and resources creating and maintaining it. Are you protecting that investment with regular backups? More importantly, if you had to, could you restore your website quickly using those backups?

If the answer is “no” or “I’m not sure”, take a look at BackupBuddy from iThemes. . I’ve been using BackupBuddy for several years and it is easily the most important tool in my website development toolbox.

BackupBuddy 3.3 was recently released and contains a number of improvements to help insure you not only get a solid backup every time, but that you can can back up and running quickly if you ever need to restore your site.

One of the new features of the latest version is ability to cancel a backup. BackupBuddy gives you the ability to control many aspects of your backup – if you forgot to change a setting (i.e. exclude a directory) you can cancel the backup, change your settings, and restart your backup.

One of the great things about WordPress is the plethora of plugins that are available to add functionality to your site. Unfortunately, the code in those plugins will sometimes cause conflicts with other plugins. Depending on the number of plugins your site uses, tracking down these conflicts can be tedious. BackupBuddy’s Server Information page now lists your site’s active WordPress plugins and helps point out any known problems with these plugins.

BackupBuddy allows you to create scheduled backups. It used to be a common practice to create a manual backup first, to test all of the configuration settings (i.e. offsite storage). Once you were confident, you would then duplicate those settings in a scheduled backup. BackupBuddy now allows you to manually run a scheduled backup. This allows you to create your scheduled backup up and then test them by hovering a schedule on the Scheduling page and selecting “Run Now”.

Have you ever looked at a list of backup files and wondered what information each file contained? Each backup could contain a different version of WordPress, could have been created with a different version of BackupBuddy, or could be a different type of backup (full vs. database). You can now select “View Details” on the backup page to quickly access the information about each of your backup files.

There is nothing more frustrating than trying to restore a backup that is incomplete or corrupted. The new version of BackupBuddy performs a file integrity scan to further insure that you have a good backup should you ever need it.

If you have never had to perform a site restore from a backup file before, the process can be a little intimidating. ImportBuddy (the “restore” half of BackupBuddy) includes a quick-reference to help you solve potential problems (due to server issues or settings/configuration) and some simple solutions.

ImportBuddy also includes error-catching and problem logging to help you or your website support team quickly identify and resolve any issues with restoring your site.

Those are just the highlights of the updates contained in BackupBuddy 3.3. I can’t recommend BackupBuddy highly enough, it has saved me countless hours as a developer moving sites from one host to another. I’ve also used it to help several clients whose sites had been hacked get back up and running in under an hour.

P.S. If you are enrolled in one of our managed website programs, your site is already being protected by BackupBuddy.

What Type of Salesperson Is Your Website?

You may have heard people refer to a website as being a “virtual salesperson” or a “24 hour salesperson”. As you know, salespeople come in all shapes and sizes – what type of salesperson is your website?

The Brochure Distributor – Most websites start as the equivalent of an online brochure. They may provide valuable information, but are hard to find via the search engines, so people have to know about them before they visit. If this type of website were a salesperson, they would be order takers – only making sales when someone asks to buy.

The Networker – At this level, your website it becoming more visible. Like the salesperson who consistently shows up at local networking events, your website appears in relevant search results. It also starts to get referrals; links from other sites and social media discussions.

The Nurturer – Successful salespeople work to stay “top of mind”. Some sales people stay in touch by sending the same information to everyone (i.e. a newsletter). The more successful ones stay in contact by providing information that is relevant to the prospects’ needs and/or preference – the equivalent of segmenting your list and tailoring your message to each segment.

The Sales Pro – a professional salesperson takes things to the next level by using their observational skills to adjust the conversation based on a prospect’s responses, as well as their body language and other clues. When combined with marketing automation software, your website can detect your visitors’ digital body language and help you respond accordingly. This type of intelligence helps you determine which prospects are “sales ready” and which still need nurturing.

Which type of salesperson is your website? If your website were a salesperson, would you give it a raise or fire it?

SEO For Professional Services – Focus on Quality

A lot of the content on this blog is related to helping professional service firms “get found” by potential clients when they are searching for solution providers via Google. Many factors go into the algorithm that is used to determine where your content shows up in Google’s search results.

Below is a slide deck from the folks at SEOMoz outlining some of the key factors used by Google to determine search rankings. You can also see from the slides how those factors have evolved over time, as Google takes into account new data sources and how people indicate (or vote for) information they find useful on the internet.

 

 

Google’s formula will continue to evolve, but they will always focus on delivering relevant content to their users. Law, accounting, and other professional service firms who focus on consistently creating and sharing information that is relevant to their particular niche will, in the long run, always fair better than those who focus on trying to master the latest “SEO tricks”.


Is Your Business Invisible?

Many businesses still don’t have a web site, rendering them virtually invisible to potential customers.

For a couple of years now, I (and other Duct Tape Marketing coaches) have been referencing research from the Kelsey Group that showed 70% of US adults use the internet as an information source when shopping for local goods and services. Now, updated research indicates that number is as high as 90%.

Last year, 1 & 1 Internet conducted a survey of of 1,800 small and medium sized business. That survey revealed that 2 out of 5 of those businesses did not have a website. By the way, of those SMBs that did have a website, 83 percent report that their website was essential to their company’s success.

Let’s summarize, and generalize a bit. Almost all of your potential customers search the internet for local goods and services before they buy. Only a little more than half of local businesses have a chance of showing up in that search. I say a chance because it is important to do the work to make sure your site is showing up in the search results for the way your customers search. It seems to me that those businesses who have a website optimized for local search enjoy a distinct competitive advantage.

Which side of the playground does your business have to line up on – the visible or the invisible?

Register your small business with local search engines

Have an invisible website?

If you have a website but your not showing up in local search results, check out the Local Search Engine Profile