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Build Your List With Pippity

Wednesday, January 25th, 2012

pippity-iconIf you are anything like me, even though you’ve heard popup forms can help you grow your e-mail list, you’ve resisted using them because we hate being interrupted by them right when we are trying to figure out if a site has useful information or not. Now there is a plugin that can help you build your list without aggravating your website visitors.

The Pippity WordPress plugin not only makes it super easy to create great looking popup forms, it also give you tons of control over how that popup behaves.

Creating a popup form is dead simple. You pick a template, customize it by following the steps in the wizard, hook it up to your email list provider and you’re good to go. While it’s simple to get up and running, you can still get fairly sophisticated with your design.

Pippity has built in support for the following email list providers:

  • Aweber
  • Madmimi
  • MailChimp
  • Constant Contact
  • 1ShoppingCart
  • Get Response
  • Campaign Monitor
  • Graphic Mail
  • iContact

Is your email provider not on the list? Not to worry, you can cut an paste your sign up form html into Pippity and it will take care of the rest (this is method I used to set up Pippity to work with Infusionsoft).

Once you create your form you can control when it displays. You can specify the time before it appears, whether you want to wait until someone gets finishes reading an article, and how many pages someone views before they see the popup. You can set filters to exclude the popup from certain pages. You can also control whether a popup shows depending on the page or post category.

Pippity also track analytics so you can see how well your popup form (or forms, you can create as many as you like) are performing. If you create more than one popup you can compare analytics between any two forms. You can even to A/B testing with Pippity forms.

Pippity’s pricing is incredibly affordable, starting at $49 for a single site. You can get a 5 site license for $87, and if you are a developer you can get an umlimited license for $164

You can learn more about Pippity by viewing the 30 second video on the homepage of their website.

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As a small business owner, you know it’s important to make sure your web site can be found by potential customers but you don’t have hours of spare time to figure out “SEO” and how to “optimize” your site. You also can’t afford to hire a high price SEO expert. What can you do?

Register your small business with local search enginesIn this article, Google’s Matt Cutts gives 5 basic tips that will help make sure your site gets found by potential customers. Here is the list in brief:

  1. Spotlight your search term on the page.
  2. Fill in your “tags”. (Bill’s note, if you  do nothing else, make sure you have unique, meaningful title tags on each page).
  3. Get other sites to “link” back to you.
  4. Create a blog and post often
  5. Register for free tools

Click through to read the rest of this article. Start with these small, practical tips, and make sure your potential customers can find you when they are ready to buy.


If you sell mostly to your local area, you should also check out the Local Search Engine Profile