Archive for twitter

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“Be Awesome on Twitter” say the folks at Buffer. Buffer helps you be awesome on Twitter by giving you a dead simple way to collect the things you want to tweet about and then share them with your followers throughout the day.

I’ve been using buffer (bufferapp.com) for just over a week now and I love it. I typically catch up on my reading early in the morning. Before buffer, if I found things I wanted to share I had two choices; 1) tweet them immediately or 2) cut and paste a link into a tool like Hootsuite and then schedule it to go out. While this doesn’t seem like a lot of work, it really interrupts the flow of reading.

With buffer, when I find something I want to share via Twitter, I simply click on a toolbar icon on my browser, or select the “Send to Buffer” feature in Google Reader. When I do, I get a dialog box like the one below:

bufferExample

From here, I can edit the description, add hashtags, etc. When I choose “Add to Buffer”, it goes into my queue where it will be posted on at on of the preset times in my schedule. Here is a screen shot of the dialog box that allows you to set your buffering pattern:

bufferSchedule

You can even have a different pattern for different days (i.e. weekend vs weekday) by using the “New Buffering pattern” button.

Another feature I really like is the ability to rearrange the items in your buffer using a simple drag and drop interface. Because I organize my Google Reader feeds by topic, I may have several tweets in a row in my buffer about a similar topic. Using the drag and drop feature, I can spread these out throughout the day.

In addition to using Buffer in your browser and Google Reader, you can even add items to your buffer via email. It looks like the folks at Buffer are also working on adding the ability to update Facebook as well.

Use this link to sign up for Buffer and we will both get some extra space in our account.

Twitter Web Analytics

Wednesday, September 14th, 2011

Twitter recently announced their new tool, Twitter Web Analytics. Twitter Web Analytics is designed to help you:

  • Understand how content from your website is being shared via Twitter
  • See how much the amount of traffic Twitter sends to your site
  • Measure the effectiveness of your Tweet Button integration

This should be a great help in knowing which content you are sharing is gaining attention with you audience.

Twitter Web Analytics currently being rolled out to a small pilot group of partners, and should be available to the public within a few weeks.

Here is a screen shot from the Twitter dev site showing some of the analytics that will be available:

twitter_web_analytics

Twitter is providing an API for their Web Analytics, which means you may seem some updates to your favorite Twitter clients incorporating this new data.

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Starting Conversations on Twitter

Wednesday, May 25th, 2011

twitter-bird-googleWe hear a lot about using social media for listening, starting, and participating in conversations, but how do we actually get a conversation started?

One way to start or join a conversation is to answer questions for people. During my presentation at the Constant Contact event last week, I talked briefly about using Twitter’s advanced search function to look for people asking questions about your area of expertise. For example, if I own a barber shop or hair salon, I may want to search Twitter using this search phrase:

“hair cut”  near:66219 within:15mi ?

to find and join conversations relevant to my business.

One of the challenges you may run into using Twitter search this way is it can be difficult to separate all of the people trying to sell products and services (other providers) from the ones who are looking for solutions (prospects).

For example, if I was an estate attorney and I search for:

“need a will” ?

using Twitter’s advanced search, I will find a lot of messages from attorney’s who want to sell their services.

One way to address this issue is to use Google to search Twitter. Back in March of 2010, John Jantsch wrote a very useful blog post titled 7 Insanely Useful Ways To Search Twitter for Marketing. In his post, John gave an example of how to use Google to search Twitter for profiles containing the word “attorney” – intitle:”attorney * on twitter” site:twitter.com

You can also use the search operators that John describes to exclude items from your search results. I query below, I want to find the phrase “need a will” from pages on twitter where the word “attorney” is not in the profile:

“need a will” -”intitle:attorney * on twitter” site:twitter.com

The minus sign in front of “intitle:attorney” is what tells Google to exclude those items.

One quick note, you can’t combine Twitter’s special search terms with Google’s, which is why you don’t see the “near:66219” in the Google search above.

Take a look at John’s post referenced above and play around with using Google to search Twitter to help you find relevant conversations with people who need your products and services.

Leave a comment and let me know your favorite way to start conversations on Twitter.

Twitter recently updated its search tool, adding a feature that makes it easier to find people to follow based on what they tweet about.

Search results now include suggestions of people and accounts that tweet about that topic you are searching. For example, if I search Twitter for “duct tape marketing”

twitterSearch

Twitter returns the relevant Tweets. If you click on the new “People” tab just above the results

TwitterSearchPeople

Twitter provides further suggestions of people you may want to follow based on recent Tweets related to your search term. You can follow and add people to your lists directly from the suggested people list.

You can also view the people list by clicking on the “More people results link” on the right hand side of the page.

morePeopleResults

Use this new search feature to help find and follow people who tweet about topics you are interested in and join the conversation.

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Are You Trying To Teach a New Dog Old Tricks?

Tuesday, April 5th, 2011

If you are building a social media audience for the sake of “reach” then you may be doing just that.

You have probably seen formulas like this:

#followers X #messages = reach

which are typically followed by a discussion the importance of “maximizing your reach”, with the implication being that “bigger is better” in terms of your reach number.

Is it just me, or does this sound an awful lot like the “blast it wide and often” approach that we used to hear related to direct mail campaigns? This approach to direct mail has proven to be less than effective for marketing professional services and I don’t think it will fair much better when applied to social media tools.

Rather than focusing on talking to the largest number of ears, we should be focusing on talking to the right ears (correct ears, I’m not discriminating against left ears) about things they care about.

Can I be effective only spending 20 minutes per day?

I recently had a conversation with a customer who had been told by a “guru” that it wasn’t possible to be effective by spending only 20 minutes per day using Twitter.

Regular readers here may be getting tired of hearing me say this, but social media tools are means of communicating – preferably conversations vs. one-way talking. If someone told you that is impossible to be effective spending twenty minutes a day talking to customers and referral partners, how would you respond?

When you hear these broad “truisms” being talked and written about, you have to remind yourself that the person speaking most likely doesn’t know your marketing strategy. Your marketing strategy serves as the foundation for all of your marketing efforts, so it’s up to you to put any advice you read or hear into the context of your strategic marketing plan.

So if your marketing plan tells you that you need to cultivate meaningful relationships with 30,000 twitter followers, than you are obviously going to need to spend more than 20 minutes per day doing so. However, if your marketing plan calls for cultivating your existing relationships first while also meeting and connecting with your well defined ideal customer, I think you can be effective with those 20 minutes.

But don’t take my word for it – set some business related goals, make a plan, do the behaviors and measure your results.

 

Photo credit - by Kurt Wagner on Flickr

Seesmic Look – Immerse Yourself in the Real Time Web

Tuesday, April 27th, 2010

There are some very cool applications coming out of Seesmic these days. One of them is Seesmic Look, a desktop application that helps users "immerse themselves in the real time web", although right now that is just Twitter. I won't be surprised if that changes soon, though.

A key feature of Look is "playback mode", which shows what people are tweeting in real time. Conversations "bubble up" on the screen as they are happening.  Look allows you to arranges conversation by timeline or alphabetically  as well. My description isn't doing it justice, so make sure to visit the link to their videos below.

Some of the other ways look lets you view conversations include:

  • Interests –  are lists of categories such as news, sports, entertainment, etc.
  • Trends – show what's popular now, in the past day or in the past week. You can see why a word or phrase is trending (a brief explanation is provided) and view all the trends or specific topics in timeline or playback mode
  • Inbox and Social – This is where you manage your mentions, DMs, and your Sent Messages. Use the Social section to view your friends and your Twitter Lists
  • Search – create and save searches based on  a person, brand, or any other interest.

I started to create a video to show you Seesmic Look, but they have already provided a nice set of Seesmic Look videos here. Take a look and let me know what you think. While you are there, check out there preview version of the new desktop application – it is a very cool piece of technology.

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How Would You Sound If You Talk Like You Tweet?

Wednesday, November 25th, 2009

Here's something I've been thinking about the last few days – how different do (and should) you sound when being social in person vs. using the internet?

When you are in social settings this holiday weekend, will you try to sell something to everyone you meet? Will you automatically add your neighbors visiting family to your e-mail marketing list? If someone asks "What's new?" will you pull out your product catalog?

If you hear someone trying to solve a problem, will you make a recommendation? If you do meet someone who needs what you do professionally, what will that conversation sound like? Will you share the great resources you've recently discovered? Point people to a great deal you found?

I'll be taking some time to think about how I can leverage social media tools to provide more value to the folks I know. I'd appreciate any tips and suggestions you have to help me be a better social media citizen.

Social Media Marketing Step By Step

Wednesday, November 18th, 2009

During the past year, I have been working, along with Bethany Spilde of Social Buzz Media, have been conducting workshops on social media marketing for small business owners. We have focused on providing practical, hands-on experience, in a learning-by-doing environment. For this reason, I am excited about the new Social Media Pro program from Duct Tape Marketing, which follows this same philosophy.

As a Duct Tape Marketing Coach, I will be offering this unique blend of online learning combined with the advice and accountability provided by a coach. Naturally, I'll be adding our usual emphasis on how to use social media in a professional services environment.

As part of the Global Entrepreneurship Week, tomorrow I will be announcing a special introductory offer for this program so make sure to stop back by tomorrow.

Here is a session outline for the Social Media Pro program:

Session One – Creating a Social Media Strategy – Before choosing your social media tactics you need to align your activities with your objectives. One of the best ways to do this is to listen first. In this session we will design your social media listening station.

Session Two – Optimizing Brand Assets – Social media sites afford a great opportunity to create outposts for your content. In this session we will look a the best ways to create and optimize profiles and other social media real estate.

Session Three – Blogging for Business – Maybe you have a blog, surely you’ve heard all about them. In this session we will dive deeply into why every small business should consider a blog the central hub of their social media strategy. Session will include discussion of best practices.

Session Four – Social Networking and Networks – Creating profiles on the major social networking sites isn’t enough. In this session we will cover the best practices for creating engagement on Twitter, Facebook and LinkedIn

Session Five – Managing the Beast – The burden of attempting to keep up with the set of actions required to participate fully in social media can overwhelm. In this session we will create your social media system in an attempt to bring it all together so you can balance input with ROI.

Got a new tool, not sure I’m going to use it

Wednesday, November 11th, 2009

LinkedIn and Twitter recently teamed up to provide an integration between Twitter and your LinkedIn status. John Jantsch already did a great job of explaining the details here, so I won’t repeat them.

This integration seems like a nice time saver, but I don’t think I will be using it. Here’s the thing – I use several social media tools and I have worked to tie most of them together. But I’m starting to feel like a spammer. I’m taking the same message and repeating it over and over. It’s that efficiency vs. effectiveness thing.

I’m finding that rather than tying everything together I am preferring to use tools like ping.fm. Ping.fm gives me the opportunity to either update all of my social media status’ with the same message or update them all individually. This means I can tell each audience (if appropriate) why they may be interested in a particular piece of content. I like this approach because it allows me to quickly update all of my different accounts (efficient), but gives me the flexibility to customize my message to the audience (effective).

I’ll be disconnecting many of my automagic updating widgets over the next week. We’ll see how that goes.

What's your take on this, do you like these cascading update tools?

Twitter – Finding People To Follow Part 2

Monday, August 10th, 2009

If you find "following" people on Twitter a little too stalkerish, think of it as finding people you would like to have a conversation with. In the offline world, we often seek ou people in our area that share one or more of our interests. This is also a good way to find people on Twitter to follow.

Start by clicking on the "Advanced Search" link on the Twitter search page (http://search.twitter.com)

Twitter_search

This will take you to the Advanced Search form. You will notice that one of the search criteria you can specify is location and distance relative to this location. In this example, I am searching for anyone located within 15 miles of my zipcode who are discussing "marketing".

Twitter_advanced

How can this lead to new business?

I recently heard a story about someone who felt they were being mistreated by their auto repair center. They tweeted about their issues while sitting in the waiting room. Another repair center owner down the street saw the tweets, and started a conversation with the car owner. The car owner ended up getting his keys back and driving down the road to the shop owner he had "met" on Twitter.

Your customers are having conversations on Twitter – are you part of the conversation?