This week's interview features 5 questions with Jeremy Lattimore of Borea Systems, Inc and Refocusing Technology.

1. What do you (really) do for a living?

I am a technical problem solving guru.  My passion is to help people/organizations find creative and efficient solutions to their business problems utilizing technology.  Technology should make your life easier and more efficient, not more complicated, as it often does.

With years of experience in using technology to solve business problems, I can help you use the technology to make you and your business better.  I have spent time in many languages (VB, C#, T-SQL, PL-SQL, etc., etc., etc.) and in many different platforms (Windows, Web, Handheld, etc.).  Also, I have focused my education and experience on solving business needs not just learning the next technology.

Summary: I solve real world business problems by utilizing technology.

2. What makes you different from others in your industry?

Really there are two things that differentiate me from others.  I have a focus on solving business problems instead of just creating and implementing neat new technologies.  The main focus has to be solving the business problem.  This puts technology in it's proper place… as a tool to solve problems. 

Second, my focus on efficiency.  Because I am interested in solving business problems instead of just implementing technology, it makes no sense when a solution makes things more difficult.  A new solution should solve your solution in a very efficient manner to allow you/your business to do the task more effectively with less effort.

3. Who is your ideal customer?

A customer who is interested in spending the time to understand their processes and the problem in order to create a solution to that problem that will truly make their business systems better.  In many cases, corners are cut to save time and money in the short term only to find that it costs a lot more over the long term. 

4. What has been your most effective marketing strategy to date?

Well, I have to admit that I need work on my marketing strategies.  Using a strategy of focusing on social media and networking has brought some level of reward but will need to have better focus in the future.

 
5. I would be more effective at marketing my business if…

I "finalized" my longer term focus and could prioritize marketing a specific service or product.  Focus needs to be tightened significantly to be effective.