by Bill Brelsford | Aug 12, 2014 | B2B Content Marketing, Professional Services Marketing
Have you ever wondered what the difference was between liking a page on Facebook vs. Liking a post or status update from one of your friends? Or maybe you’ve wondered why you get plenty of likes on the things that you post via your company page, but only a handful of... by Bill Brelsford | Nov 26, 2012 | Professional Services Marketing
A little over a year ago Coca-Cola launched their Content 2020 advertising strategy, announcing their “move from creative excellence to content excellence”. Below is the part one video explaining the Content 2020 strategy. While this is obviously a “big... by Bill Brelsford | Aug 6, 2012 | B2B Content Marketing, Professional Services Marketing
Do you have a social media strategy for your business? As small business owners are becoming more comfortable with social media, many want to know how to create strategies and plans to use social media tools to drive business results. I would recommend visiting this... by Bill Brelsford | Mar 19, 2012 | Lead Generation
Over the weekend I was reading an article about the relationship between social capital and social networks. The sentence containing the authors definition of a social network began with: A social network—real world kind not the virtual kind… (emphasis is mine) I’ll... by Bill Brelsford | Apr 28, 2011 | Marketing, B2B Content Marketing, Business Books
Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships This book review is way overdue. I actually pre-ordered it, so I’m a little embarrassed that I’m just posting about it now. But I’m going to...
