Archive for social media

Facebook Page Likes vs. Post Likes – What’s the Difference?

Have you ever wondered what the difference was between liking a page on Facebook vs. Liking a post or status update from one of your friends? Or maybe you’ve wondered why you get plenty of likes on the things that you post via your company page, but only a handful of people have actually liked [...]

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Webinar Recording – Incorporating Social Media Into Your Workflow

There are a number of tools that can help you be more efficient and effective with social media. I’ve long believed that one of the keys to being successful with social media is to stop thinking of it as a separate activity and to find ways to incorporate the use of social media into your [...]

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LinkedIn’s Showcase Pages Help You Be More Relevant

LinkedIn continues to add features to help you promote your business online. Not too long ago,  LinkedIn updated the design of company profile pages to make it easier for members to access information the companies they care about it. They also added features to help businesses build relationships with their target audience. The recently addition [...]

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Vine is Twitter’s New App Helps You Create and Share Short Videos

Twitter recently released Vine, their new  mobile service that lets you capture and share short (6 second) looping videos. Videos are captured using the Vine app, currently available on the iPhone and Ipod touch. You can download the app for free from the App store. Recording is extremely simply – you just hold your thumb [...]

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Storytelling and Content Marketing

A little over a year ago Coca-Cola launched their Content 2020 advertising strategy, announcing their “move from creative excellence to content excellence”. Below is the part one video explaining the Content 2020 strategy. While this is obviously a “big brand” approach to content marketing and social media, there are several lessons that small business can [...]

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How Much Time and Budget Do Small Businesses Spend on Social Media?

VerticalResponse recently surveyed 462 small businesses on how much time they spend on social media activities, including finding and sharing content on popular social networks and blogging, and what tasks take the most time. They also asked small business about their marketing budgets. Here are some of the highlights from the survey results: Small business [...]

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LinkedIn Introduces 1 Click Endorsements

On Monday, LinkedIn introduced a new feature that makes it easier for you to endorse your connections (and vice versa) based on the skills listed in their profile. With just one click, you can now endorse your connections for a skill they’ve listed on their profile or recommend one they haven’t added yet. Here’s how [...]

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Evaluating Your Social Strategy With Forrester’s POST

Did you have a clear set of objectives before you started working on your small business social strategy? Probably not. If you were an early adopter, you jumped right in. You found some things that worked and some that didn’t and adjusted accordingly. Even if you were a little more cautious getting started (or are [...]

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Creating a Total Online Presence

It wasn’t that long ago that when we talked about small businesses having an online presence, we were just referring to having a website. With the explosion of social media and other internet technologies, having a website is quickly becoming the bare minimum for businesses who want to have an effective online presence. There are [...]

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Creating Social Media Strategies That Drive Business Results

Do you have a social media strategy for your business? As small business owners are becoming more comfortable with social media, many want to know how to create strategies and plans to use social media tools to drive business results. Many small business owners, and many of the consultants they hire, jump right to tactics [...]

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