Social Media Pro, from Duct Tape Marketing, is now available as a self-study course. Social Media Pro is a five course program designed to get you up and running with social media marketing. This program includes the following sessions:

Session One – Creating a Social Media Strategy – Before choosing your social media tactics you need to align your activities with your objectives. One of the best ways to do this is to listen first. In this session we will design your social media listening station.

Session Two – Optimizing Brand Assets – Social media sites afford a great opportunity to create outposts for your content. In this session we will look a the best ways to create and optimize profiles and other social media real estate.

Session Three – Blogging for Business – Maybe you have a blog, surely you’ve heard all about them. In this session we will dive deeply into why every small business should consider a blog the central hub of their social media strategy. Session will include discussion of best practices.

Session Four – Social Networking and Networks – Creating profiles on the major social networking sites isn’t enough. In this session we will cover the best practices for creating engagement on Twitter, Facebook and LinkedIn

Session Five – Managing the Beast – The burden of attempting to keep up with the set of actions required to participate fully in social media can overwhelm. In this session we will create your social media system in an attempt to bring it all together so you can balance input with ROI.

You can purchase the self study version of Social Media Pro for $199 here.

Not sure if social media marketing is a good fit for you?

Attend our free executive briefing, Eating The Elephant – a practical guide to social media marketing