by Bill Brelsford | Aug 12, 2014 | B2B Content Marketing, Professional Services Marketing
Have you ever wondered what the difference was between liking a page on Facebook vs. Liking a post or status update from one of your friends? Or maybe you’ve wondered why you get plenty of likes on the things that you post via your company page, but only a handful of... by Bill Brelsford | Aug 23, 2012 | B2B Content Marketing, Professional Services Marketing
Small business owners using (or planning to use) social media channels for marketing need to be able to measure the effectiveness of their campaigns using those channels. Tools like Google Analytics can give you some insight into your social media campaigns... by Bill Brelsford | Aug 6, 2012 | B2B Content Marketing, Professional Services Marketing
Do you have a social media strategy for your business? As small business owners are becoming more comfortable with social media, many want to know how to create strategies and plans to use social media tools to drive business results. I would recommend visiting this... by Bill Brelsford | May 23, 2011 | Marketing Strategy & Planning
Due to time constraints, I had to omit this topic from my presentation at the Constant Contact event last week, so I thought I would share it here. When I speak to small business owners about their frustrations with using social media to build their business, I often... by Bill Brelsford | Apr 28, 2011 | Marketing, B2B Content Marketing, Business Books
Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships This book review is way overdue. I actually pre-ordered it, so I’m a little embarrassed that I’m just posting about it now. But I’m going to...
