by Bill Brelsford | Mar 26, 2009 | Marketing, Professional Services Marketing
Today, I have guest post from Ben Johnson of Logoinn, a UK based company that provides design services to small and start-up businesses around the world. What three mistakes in logo design can destroy your business identity? While establishing a startup, one of... by Bill Brelsford | Jan 13, 2009 | Marketing, Professional Services Marketing
Most of us have set revenue goals for the coming year. But do you have a system in place to keep track of the actions you take to reach those goals and the results of those actions? There are many reasons to track your activities and the results, but I think the... by Bill Brelsford | Oct 28, 2008 | Professional Services Marketing
When professionals strike out on their own, they seem to face their biggest challenges in the areas of sales and marketing. I know that sales has been a difficult area for me. The skills and attributes that make us good at technical and consulting work are not the... by Bill Brelsford | Aug 13, 2008 | Business Books
[Note: Tim sent me a copy of his book, but he didn’t ask me to review or post about it] Readers of this blog know that I am an advocate of written plans, particular marketing plans. In my current role as a marketing coach and my former role as a CPA, I see...