by Bill Brelsford | Mar 11, 2011 | Marketing
Customer Relationship Management (CRM) tools are not just for big companies with large sales forces or customer service departments. A CRM system can be a great tool for helping retain your existing customers as well as acquiring new ones. Here are 6 ways professional... by Bill Brelsford | Mar 8, 2011 | Marketing, B2B Content Marketing, Marketing Strategy & Planning
When it comes to marketing professional services we hear a lot advice about “building relationships” and “building community”. We also hear this advice in the context of blending our online and offline communities to improve our business development efforts. This is... by Bill Brelsford | Oct 27, 2010 | Marketing, Marketing Strategy & Planning
As a provider of professional services, you spend time trying to generate referrals from customers and strategic partners. You may even have a referral plan. But do you have a plan in place for turning away business? Sounds crazy, I know, But we are all guilty of... by Bill Brelsford | Oct 19, 2010 | Marketing Strategy & Planning
What if I told you I could see the future and that the only new customers you are going to get in 2011 will come from referrals? If you were armed with that knowledge, how would your behavior change from what you do today? Would the frequency of your communications... by Bill Brelsford | Oct 13, 2010 | Uncategorized
Continuing on the theme of things you can do to finish the year strong and start working on your marketing plan for 2011, today I want to talk about referrals. Similar to building the habit of using a marketing calendar, I believe developing good habits around asking...