by Bill Brelsford | Mar 1, 2012 | Lead Generation
Networking, whether in person or online, is still one of the most effective ways for lawyers, accountants, and other service based companies to build their business. However, many of these folks are frustrated by their ability to get consistent results from their... by Bill Brelsford | Jan 10, 2012 | Lead Generation
Last week I participated in a conversation on Facebook about a topic that I that I think a lot of business owners face, so I thought I would share it here. The gist of the conversation had to do with the fact no matter how clearly we try to spell out the terms and... by Bill Brelsford | Apr 26, 2011 | Lead Generation
Whether you call it networking, word-of-mouth, or referral marketing, making new contacts through people you already know is a big part of building a professional services firm. Most sales and marketing databases, whether a complex CRM system or a simple spread... by Bill Brelsford | Apr 13, 2011 | Marketing
Most professional service firms rely heavily on referrals to grow their business. Having a systematic process for requesting, giving, and following up on referrals is essential if you want to consistently receive quality referrals. When designed and used properly,... by Bill Brelsford | Mar 18, 2011 | B2B Content Marketing, Marketing Strategy & Planning
[ This post originally appeared in my newsletter. I don’t usually repost, but I’ve had a lot of interest in this topic recently, so I thought I would share it here as well] We marketing types are good at giving advice about using social media tools to...