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Referral Engine Power Groups – bring a friend and save big bucks

By Bill · Comments (0)
Tuesday, July 6th, 2010

Today I scheduled two new sessions of The Referral Engine Power Groups to begin at the end of July and early August. Thanks to some feedback from you, I will be offering an evening session this time around for those who have trouble getting away during the day.

I am also offering a special discount to reader's of this blog that will allow you to Bring-A-Friend and you both get in for half price. This blog is the only place I will be promoting this 2 for 1 deal for these upcoming sessions. This is my way of thanking you for reading my blog and also a way for me to put my money where my mouth is related to referrals.

Even though social media gets the lion's share of the press, referral marketing is still one of the strongest tactics you can use to grow your practice.  Join us to create a step-by-step, documented referral marketing system based on your very specific target market. 

You can learn more about program and save your seat here – http://ReferralEngine.eventbrite.com

If you would like to take advantage of the Bring-A-Friend program, drop me a line or give me a call at 913.962.9261 and I will send you a special code for your discount.

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Categories : Marketing, Referral Marketing
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3 Metrics for Referral Marketing

By Bill · Comments (3)
Wednesday, March 3rd, 2010

I'm a big fan of regularly reviewing you marketing plan. I believe that regularly reviewing your plan is just as, if not more, important as creating the plan in the first place. Marketing plan review discussions generally include metrics. Here are three of my favorite metrics related to referral marketing:

Referrals Given – I always like to start with this one. I'm sure we have all heard sayings like "give to get" and "givers gain", but do you set goals and measure results related to the referrals you give others?

Stay in touch conversations - More often than not, referrals don't come from partners right away. It takes some time to nurture those relationships. Having a system in place to regularly reach out to maintain your "top of mind" status is a key to a successful referral strategy.

Referrals Asked For – more often than not, the biggest obstacle to receiving referrals is that we don't ask for them. You don't have control over how many referrals you receive, but you certainly have control over making requests.

Do you have a favorite metric for tracking your referral marketing process? Leave a comment and share it with us.

Looking for more referral marketing tips?

John Jantsch's lastest book, The Referral Engine, is now available for pre-order.

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Categories : Marketing, Referral Marketing, Small Business Marketing
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The Referral Engine – Available for Pre-Order

By Bill · Comments (3)
Thursday, February 25th, 2010

(disclosure  – I am an Authorized Duct Tape Marketing Coach)

Although referrals are the marketing cornerstone for most accounting, law, and other professional service firms, many still struggle to create a system that consistently generates high quality referrals.

In the follow up book to his best selling Duct Tape Marketing Book, John Jantsch reveals a systematic approach to consistently generating a steady flow of business from referrals.

The book is already generating high praise from industry experts. You can read what they have to say and watch a short video of John explaining why he wrote this book here.

I'll be posting more about the book and how the lessons it contains apply to professional service firms just as soon as I can get my hands on a copy.

The book is scheduled to be released in May. You can pre-order from Amazon here (affiliate link) 

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Categories : Marketing, Referral Marketing
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