by Bill Brelsford | Mar 7, 2026 | Marketing, Marketing Strategy & Planning
Someone at a conference mentions lead scoring software. A marketing consultant tells you it’s essential for “modern sales.” You look it up and find demos of platforms that track every click, assign point values to every page visit, and automatically...
by Bill Brelsford | Mar 14, 2019 | Lead Generation
I’m NOT a fan of elevator pitches. Heresy coming from a marketing guy, right? Yes, I know EVERYONE tells you you need an elevator pitch. It may be the 1st thing you learned at that networking group you joined when you started in business. (The second thing you... by Bill Brelsford | Sep 26, 2011 | Lead Generation
In professional services firms, many of us wear the sales, marketing, and delivery hats. Each role has different opportunities to engage in conversations and gather feedback to help improve their performance. While each role has their favorite tools for gathering... by Bill Brelsford | May 26, 2011 | Marketing
One of my goals for Rebar is to keep our marketing services relevant and responsive to needs of professional service firms like yours. I make a habit of soliciting feedback from customers, prospects, and strategic partners to make sure we are addressing their real... by Bill Brelsford | Apr 28, 2011 | Marketing, B2B Content Marketing, Business Books
Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships This book review is way overdue. I actually pre-ordered it, so I’m a little embarrassed that I’m just posting about it now. But I’m going to...
