by Bill Brelsford | Jan 20, 2011 | Marketing Strategy & Planning
If you are like most professional service firms, early on in your selling process you offer some sort of free initial consultation. There are many ways to conduct this initial meeting. Some firms meet for coffee or lunch. Others may offer a free “audit” or evaluation.... by Bill Brelsford | Jan 3, 2011 | Marketing
Over on the Hinge Marketing Blog, guest Author Ian Altman shares 3 Keys to Helping Non-Sales Staff Find Qualified New Business. Ian’s post provides some great advice on what non-sales people should do (and not do) to help identify and qualify new opportunities. Since... by Bill Brelsford | Aug 18, 2008 | Marketing
Traditional advertising doesn't work for professional service firms. I must read that 3 or 4 times a week. Lately, the advice that follows is "Drop your print advertising and replace it with online, pay per click (PPC) advertising". Will changing to PPC...