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Marketing Metrics – 3 Tips for Improving Your Marketing Plan

by Bill Brelsford | May 31, 2011 | Uncategorized

We are halfway through the year already, so now is a good time to review your marketing plan. Hopefully, you review your plan on a frequent basis. If not, today is a good day to start. Reviewing your marketing metrics is an important part of reviewing and adjusting...

Judge your performance on what you can control

by Bill Brelsford | Jan 5, 2010 | Professional Services Marketing

This is the time of year for creating plans, determining budgets, and setting goals. Many people are reluctant to set goals, or to set “stretch” goals, because they feel like they are setting themselves up for failure. In the past, we may have mentally beat ourselves...
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