Archive for marketing system

7 Marketing Metrics Every Small Business Should Track

When it comes to marketing your small business, how do you know how well you are doing? One of the biggest challenges small business owners face when it comes to marketing is determining what’s working, what’s not, and what to do about it. Specifically, they want to know where to spend their limited time and [...]

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Two Types of Marketing Automation

Marketing automation tools can be a great way for small business owners to get more done in less time. These tools are not a silver bullet. If you are considering implementing a marketing automation solution, one of the first questions to ask yourself is what will you be automating? For many small businesses, marketing automation [...]

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7 Marketing Campaigns for Your Small Businesses

One way to improve our small business marketing systems is to create standardized procedures and communications for activities we are already doing. Creating procedures can help improve consistency, speeds up processing time, and makes it easier to delegate. The campaigns below focus on common small business marketing activities that you may be doing to one [...]

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Small Business Marketing and Project Management

Installing and maintaining a small business marketing system is comprised a series of projects. As marketers, we manage two main types of projects – 1) get things “up and running” projects and 2) “ongoing work” projects. Take blogging for example. You may have one project to get WordPress installed, designed, and configured. Once your blog [...]

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How to Conduct A Marketing Audit

If asking a roomful of people for a definition of marketing results in a dozen different answers, asking the same group how to conduct a marketing audit is bound to be 2 or 3 times as frustrating. Here are just a few of the “marketing audit” variations I’ve heard recently: External Marketing Audit Usually similar [...]

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What Is Duct Tape Marketing?

“Hey Bill, what’s this Duct Tape Marketing thing you are always talking about?” Great question (as my Sandler friends would say)! Here is a short video from John Jantsch, the guy who started Duct Tape Marketing that provides a nice overview of the philosophy behind Duct Tape Marketing as well as all of the things [...]

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Marketing Got You Frustrated? It’s Time For A System.

Marketing your small business or service firm can be frustrating – particularly if you don’t have a marketing system in place. This brief video outlines how you can get rid of that frustration and systematically attract your ideal customers. (Click here if you don’t see the video in your reader)

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6 Ways to Strengthen Professional Relationships with CRM

Customer Relationship Management (CRM) tools are not just for big companies with large sales forces or customer service departments. A CRM system can be a great tool for helping retain your existing customers as well as acquiring new ones. Here are 6 ways professional service firms can use a CRM system to improve strengthen their [...]

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Success = Behavior + Attitude + Technique

John Jantsch has a nice post today about changing your behaviors (or creating new habits) to become successful at marketing. His post reminded me of a concept that I learned from my friends at Sandler Sales Training called the Success Triangle. I believe is so important to this idea of developing habits for success that [...]

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9 Marketing Mistakes CPAs, Accountants, and Attorneys Make

Here are some of the most common mistakes I see when it comes to marketing a professional service practice. Skipping strategy and charging straight ahead to tactics – One of the fastest ways to lose money and become frustrated with marketing is to fall into the “marketing idea of the week” syndrome. Resist the temptation [...]

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