by Bill Brelsford | Aug 6, 2012 | B2B Content Marketing, Professional Services Marketing
Do you have a social media strategy for your business? As small business owners are becoming more comfortable with social media, many want to know how to create strategies and plans to use social media tools to drive business results. I would recommend visiting this... by Bill Brelsford | Nov 29, 2011 | Lead Generation
Marketing strategy before tactics – if you have visited this blog before then I am sure you are familiar with this concept. But how do you know if you are focusing too much on tactics and not enough on strategy? I think you can tell a lot by the starting point...
by Bill Brelsford | Oct 5, 2011 | Lead Generation
Not every lead you generate comes to you “ready to buy.” Some leads will never buy your products or services. According to some studies, only 25% of new leads could be considered sales-ready (I think that may be high), and upwards of 25% will... by Bill Brelsford | Jul 20, 2011 | Marketing, Business Books
Have you had a chance to read the book Start with Why (Amazon affiliate link) by Simon Sinek? The big idea from this book is that people don’t buy WHAT you do, they buy WHY you do it. The book explains how the part of our brain that is responsible for decision... by Bill Brelsford | Sep 13, 2010 | Uncategorized
Creating a marketing system is not something that is accomplished over a long weekend. Rather, it takes a steady, consistent approach to create and maintain your marketing system. That’s where having a marketing calendar comes in. When I’m working with...
