by Bill Brelsford | Mar 12, 2012 | Uncategorized
As a small business owner, you realize the importance of marketing but struggle to “get marketing done”. It’s time to get some help, but what should you be looking for when hiring either an employee or a consultant? For many small business owners, the first question... by Bill Brelsford | Apr 21, 2011 | Marketing
Implementing a system for marketing professional services is not about creating a checklist of to-do items and then moving in a linear fashion through the list, checking off one item at a time. It’s not a “set it and forget it” type of process. Rather, it is an... by Bill Brelsford | Apr 5, 2011 | B2B Content Marketing, Marketing Strategy & Planning
If you are building a social media audience for the sake of “reach” then you may be doing just that. You have probably seen formulas like this: #followers X #messages = reach which are typically followed by a discussion the importance of “maximizing your reach”, with... by Bill Brelsford | Mar 21, 2011 | Marketing Strategy & Planning
In Duct Tape Marketing, we are always stressing the core principle of “Strategy Before Tactics”. I believe this is important now as it has ever been. I say that because I also believe it is easier than ever to get caught up in the “marketing idea of the week”... by Bill Brelsford | Sep 13, 2010 | Uncategorized
Creating a marketing system is not something that is accomplished over a long weekend. Rather, it takes a steady, consistent approach to create and maintain your marketing system. That’s where having a marketing calendar comes in. When I’m working with...