by Bill Brelsford | Nov 2, 2010 | Marketing
It’s getting to be that time of year when we start to think about budgets and plans for the coming year. Will you have a marketing budget in 2011? Here are a few of the common ways I see marketing budgets being set. No budget – this doesn’t mean they don’t spend money... by Bill Brelsford | Oct 27, 2010 | Marketing, Marketing Strategy & Planning
As a provider of professional services, you spend time trying to generate referrals from customers and strategic partners. You may even have a referral plan. But do you have a plan in place for turning away business? Sounds crazy, I know, But we are all guilty of... by Bill Brelsford | Oct 19, 2010 | Marketing Strategy & Planning
What if I told you I could see the future and that the only new customers you are going to get in 2011 will come from referrals? If you were armed with that knowledge, how would your behavior change from what you do today? Would the frequency of your communications... by Bill Brelsford | Oct 13, 2010 | Uncategorized
Continuing on the theme of things you can do to finish the year strong and start working on your marketing plan for 2011, today I want to talk about referrals. Similar to building the habit of using a marketing calendar, I believe developing good habits around asking... by Bill Brelsford | Oct 11, 2010 | Marketing
Fall is here and it’s getting to be that time of year when we start thinking about finishing the year strong and start making plans for next year. I’d like to spend the next few posts discussing how you can get your marketing system into shape to help you meet your...