by Bill Brelsford | Oct 27, 2010 | Marketing, Marketing Strategy & Planning
As a provider of professional services, you spend time trying to generate referrals from customers and strategic partners. You may even have a referral plan. But do you have a plan in place for turning away business? Sounds crazy, I know, But we are all guilty of... by Bill Brelsford | Oct 19, 2010 | Marketing Strategy & Planning
What if I told you I could see the future and that the only new customers you are going to get in 2011 will come from referrals? If you were armed with that knowledge, how would your behavior change from what you do today? Would the frequency of your communications... by Bill Brelsford | May 27, 2009 | Marketing, Professional Services Marketing
Here are some of the most common mistakes I see when it comes to marketing a professional service practice. Skipping strategy and charging straight ahead to tactics – One of the fastest ways to lose money and become frustrated with marketing is to fall into the...