Archive for marketing coach

Become a Duct Tape Marketing Consultant

As most of you know, I am a member of the Duct Tape Marketing Consultant Network. I’ve been lucky enough to have been a member since almost the beginning (I was in the second group). The network continues to grow and I am always amazed at the quality of people who continue to be attracted [...]

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How to Balance Marketing Consultants and Internal Staff

What’s the best way to balance the use of internal staff and outside consultants to handle a company’s marketing function? That was the topic of an interesting discussion I had with a small business owner this weekend. The issues we discussed are fairly common in the small business community, so I thought I would share [...]

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Are You Collaborating or Negotiating?

Do the conversations you have with your marketing guy (or gal) sound more like a negotiation or a collaboration? Lately, I seem to be hearing more marketing conversations that sound more like a negotiation than a collaboration. I know I’m biased, but I believe this is caused by a lack of a marketing strategy. I [...]

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What Would You Expect From A Marketing Coach?

Regular readers here know that I work as a Duct Tape Marketing Coach. Since both "marketing" and "coaching" often mean different things to different people, I was hoping to get some feedback on this question that I have been trying to make a habit of asking small business owners that I meet: Let's pretend you [...]

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