by Bill Brelsford | Nov 13, 2013 | B2B Content Marketing
Performing a marketing content audit is an important early step in developing a content marketing system. I believe it should also become part of your regular content planning process. The content audit should not simply be another item to check off the marketing...
by Bill Brelsford | Jun 4, 2013 | Professional Services Marketing
One of the challenges that small business marketers face is balancing new projects (install a new CRM system) with the ongoing, day-to-day marketing activities (following up with the people you met at a networking event). To balance these activities, along with all of... by Bill Brelsford | Jan 2, 2012 | Uncategorized
In sports and business, we like to talk about momentum or the “Big Mo”, the idea that once we get things moving in the right direction it is easier to keep moving, move faster, and do so with less effort. How do we create momentum in our marketing? The key to building... by Bill Brelsford | Aug 15, 2011 | Marketing Strategy & Planning
I am in the middle of reading Todd Henry’s The Accidental Creative: How to Be Brilliant at a Moment’s Notice(Amazon affiliate link). Part 2 of the book is about Creative Rhythm – how it affects our work and how to establish your rhythm to unleash your creativity... by Bill Brelsford | Apr 21, 2011 | Marketing
Implementing a system for marketing professional services is not about creating a checklist of to-do items and then moving in a linear fashion through the list, checking off one item at a time. It’s not a “set it and forget it” type of process. Rather, it is an...
