by Bill Brelsford | Jun 4, 2013 | Professional Services Marketing
One of the challenges that small business marketers face is balancing new projects (install a new CRM system) with the ongoing, day-to-day marketing activities (following up with the people you met at a networking event). To balance these activities, along with all of...
by Bill Brelsford | Feb 6, 2013 | Uncategorized
Marketing automation tools can be a great way for small business owners to get more done in less time. These tools are not a silver bullet. If you are considering implementing a marketing automation solution, one of the first questions to ask yourself is what will you... by Bill Brelsford | Aug 16, 2012 | Uncategorized
Marketing automation isn’t just for large corporations anymore. Many small businesses and professional service firms are adopting automation tools to help systematize their marketing efforts. In addition to helping marketers do more with less, these tools can also be... by Bill Brelsford | Oct 12, 2011 | Uncategorized
Marketing automation is a hot topic right now. Automation can deliver tremendous benefits to your bottom line, but if we have learned anything over the years from CRM projects, we know it’s not just about the software. Here are 10 questions that you should consider...
by Bill Brelsford | Oct 5, 2011 | Lead Generation
Not every lead you generate comes to you “ready to buy.” Some leads will never buy your products or services. According to some studies, only 25% of new leads could be considered sales-ready (I think that may be high), and upwards of 25% will...
