Archive for marketing automation

Two Ways to Get More Marketing Done

One of the challenges that small business marketers face is balancing new projects (install a new CRM system) with the ongoing, day-to-day marketing activities (following up with the people you met at a networking event). To balance these activities, along with all of the other hats that small business owners wear, we often talk about [...]

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Two Types of Marketing Automation

Marketing automation tools can be a great way for small business owners to get more done in less time. These tools are not a silver bullet. If you are considering implementing a marketing automation solution, one of the first questions to ask yourself is what will you be automating? For many small businesses, marketing automation [...]

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7 Marketing Campaigns for Your Small Businesses

One way to improve our small business marketing systems is to create standardized procedures and communications for activities we are already doing. Creating procedures can help improve consistency, speeds up processing time, and makes it easier to delegate. The campaigns below focus on common small business marketing activities that you may be doing to one [...]

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5 Ways Marketing Automation Helps Close More Sales

Marketing automation isn’t just for large corporations anymore. Many small businesses and professional service firms are adopting automation tools to help systematize their marketing efforts. In addition to helping marketers do more with less, these tools can also be a boon to the sales department (or the sales role for those of us who wear [...]

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Using a Marketing Message Snippet File

In my last newsletter I talked about creating a marketing follow up plan and I made a brief mention of using “starter snippets” to help quickly create follow up messages. I’ve had a couple of people ask me about how I use these snippets, so I thought I would share some ideas here. Snippet files [...]

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Marketing Automation – 10 Questions To Ask Before Buying

Marketing automation is a hot topic right now. Automation can deliver tremendous benefits to your bottom line, but if we have learned anything over the years from CRM projects, we know it’s not just about the software. Here are 10 questions that you should consider before you start your search for a marketing automation solution: [...]

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When Is A Lead Sales-Ready?

Not every lead you generate comes to you “ready to buy”.  Some leads will never buy your products or services. According to some studies, only 25% of new leads could be considered sales-ready (I think that may be high), and upwards of 25% are probably never going to buy from your business. That leaves approximately [...]

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What Type of Salesperson Is Your Website?

You may have heard people refer to a website as being a “virtual salesperson” or a “24 hour salesperson”. As you know, salespeople come in all shapes and sizes – what type of salesperson is your website? The Brochure Distributor – Most websites start as the equivalent of an online brochure. They may provide valuable [...]

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Strategic Marketing Plans – More important than ever

In Duct Tape Marketing, we are always stressing the core principle of “Strategy Before Tactics”. I believe this is important now as it has ever been. I say that because I also believe it is easier than ever to get caught up in the “marketing idea of the week” syndrome. Everyday we hear about a [...]

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How Is Drip Marketing Different From An Autoresponder?

I have been talking about this question quite a bit recently with small business owners. While they may seem very similar, the biggest difference (at least in my mind) is that drip marketing allows you to send information to customers and prospects based on actions they have taken. For instance, if you send out e-zine [...]

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