by Bill Brelsford | Mar 7, 2026 | Marketing, Marketing Strategy & Planning
Someone at a conference mentions lead scoring software. A marketing consultant tells you it’s essential for “modern sales.” You look it up and find demos of platforms that track every click, assign point values to every page visit, and automatically...
by Bill Brelsford | Jul 23, 2013 | Uncategorized
Most small businesses have a limited marketing staff. In fact, many small businesses don’t have a marketing person, they have a marketing role, which is filled by someone (often the owner) who also wears several different hats in the business. Because of this, time is... by Bill Brelsford | May 8, 2012 | Professional Services Marketing
In yesterday’s post about lead scoring, I mentioned that one of the basic things small business owners can do to help determine which of their leads are ready to engage in a sales conversation is to take notice of which leads demonstrate interest by their actions.... by Bill Brelsford | May 7, 2012 | Professional Services Marketing
Lead scoring is a popular topic in marketing circles but how important is it for small business owners? Lead scoring can be a powerful tool for improving sales. If you need money to help market your business further check out the loans for lawyers. It can also help...
