Archive for lead-scoring

How Marketing Automation Saves You Time and Money

Most small businesses have a limited marketing staff. In fact, many small businesses don’t have a marketing person, they have a marketing role, which is filled by someone (often the owner) who also wears several different hats in the business. Because of this, time is a precious resource. This means the marketing role needs to […]

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Infusionsoft Improves Lead Scoring

Infusionsoft is the all in one sales and marketing software for small business. It is a great tool for automating your marketing as well as your internal processes. Over the last few releases, Infusionsoft has added and improved on it’s lead scoring capabilities. The latest version (Winter 2013) continues to improve upon lead scoring capabilities […]

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How Lead Scoring Works

In yesterday’s post about lead scoring, I mentioned that one of the basic things small business owners can do to help determine which of their leads are ready to engage in a sales conversation is to take notice of which leads demonstrate interest by their actions. Here is how that works if very general terms. […]

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Does my small business need lead scoring?

Lead scoring is a popular topic in marketing circles but how important is it for small business owners? Lead scoring can be a powerful tool for improving sales. It can also help improve the alignment and communications between marketing and sales if those are separate teams in your business. Even if lead scoring isn’t right […]

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Lead Scoring for Professional Service Firms

Another topic I’ve been hearing a lot about lately is lead scoring. Several people have asked me what lead scoring is and whether or not it makes sense for accounting, law, or other professional service firms. Here are some of my thoughts on lead scoring. What is Lead Scoring? Generally speaking, lead scoring is a […]

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