Archive for lead nurturing

Email Marketing – Drip vs Triggered

What’s the difference between drip [marketing] emails and triggered emails? That’s a question I’ve been hearing more often as business owners and sales pros begin exploring marketing automation software for their business. These tools bring the promise of automatically following up with leads until they are ready to buy and then turning them over to […]

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How to Automate Your Follow Up

In the last post I mentioned that capturing leads and following up is the blocking and tackling of marketing. The last post covered capturing leads, so lets talk about following up. We tend to focus on ways to generate new leads (networking, advertising, etc.), but without proper follow up, those activities are a waste of time […]

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Components of a Lead Capture System

In the last post I shared some ideas for creating a compelling lead magnet and the role the lead magnet plays in your overall marketing system. One of the main roles the lead magnet plays is to attract people looking for a specific type of solution and to get them into your marketing hourglass. Doing […]

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Start 2014 With a Marketing Win

It’s the start of a new year – how big is your checklist of marketing tasks to accomplish this year? It’s easy to create a long list of things you would like to do. The problem is, once we create our list we often become overwhelmed and paralyzed. Or we get so wrapped up in […]

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How Marketing Automation Saves You Time and Money

Most small businesses have a limited marketing staff. In fact, many small businesses don’t have a marketing person, they have a marketing role, which is filled by someone (often the owner) who also wears several different hats in the business. Because of this, time is a precious resource. This means the marketing role needs to […]

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Creating Marketing Follow Up Sequences

In marketing we spend a lot of time talking about lead generation. But the key to turning leads into business is in the follow up. Without a planned, consistently executed follow up system, a good portion of the time and money spent on generating leads will go to waste. We often referred to the series […]

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