by Bill Brelsford | Aug 11, 2022 | Lead Generation
In the last post, I shared some ideas for creating a compelling lead magnet. The job of your lead magnet is to get members of your target audience to “raise their hand,” – indicating they are looking for a solution like yours. Your lead magnet is...
by Bill Brelsford | Apr 15, 2014 | Lead Generation
As marketing and sales folks, we are always on the look out for the latest and greatest ways to attract more leads. Lead generation is important, but the money to be made from generating leads is in the follow up. Most small business owners and sales people would be...
by Bill Brelsford | Jan 15, 2014 | Lead Generation
We tend to focus on ways to generate new leads (networking, advertising, etc.), but without proper follow-up, those activities are a waste of time and money. Some studies show that while it takes an average of 5 sales calls or contacts to close a deal, most...
by Bill Brelsford | Jan 8, 2014 | Lead Generation
In the last post, I shared some general ideas for scoring quick marketing wins in 2014. In the next series of posts I’d like to offer some specific things you can do to make your marketing more effective to win more customers and increase your sales in the...
by Bill Brelsford | Aug 27, 2013 | Lead Generation
Lead generation is a key component of every small business marketing system. It can also be one of your most expensive marketing activities. Re-engaging your cold leads can be an effective way to stretch your lead generation budget. We’ve all had contacts who we...
