by Bill Brelsford | Mar 7, 2026 | Marketing, Marketing Strategy & Planning
Someone at a conference mentions lead scoring software. A marketing consultant tells you it’s essential for “modern sales.” You look it up and find demos of platforms that track every click, assign point values to every page visit, and automatically... by Bill Brelsford | Jul 29, 2010 | Marketing
I think everyone, newly promoted or not, struggles with this one at some point in their career. How do we talk about what we do and talk about it without boring ourselves and everyone around us to tears. The default, of course, is to fall back on your title – I’m a... by Bill Brelsford | Apr 7, 2010 | Marketing, Marketing Strategy & Planning, Professional Services Marketing
The final building block in our marketing tactic model is the Follow Up block. As accountants, lawyers, and other service professionals, we tend to, as my fellow Duct Tape Marketing coach Bill Doerr is fond of saying “meet people by introduction rather than by... by Bill Brelsford | Feb 9, 2010 | Marketing
When asked, most accountants, attorneys, and other professionals tell me that the primary way they acquire new clients is through word or mouth or referrals – no surprise there. What does surprise me is how often these same folks tell me that they rarely, if ever, ask... by Bill Brelsford | Jul 28, 2009 | Marketing
I’m not a big fan of buzzwords, but I do like the term “inbound marketing”. I think it is a perfect description of how professional service providers should approach marketing. I don’t know if they coined the phrase, but I first heard the term inbound...
