Archive for infusionsoft

Email Marketing – Drip vs Triggered

What’s the difference between drip [marketing] emails and triggered emails? That’s a question I’ve been hearing more often as business owners and sales pros begin exploring marketing automation software for their business. These tools bring the promise of automatically following up with leads until they are ready to buy and then turning them over to [...]

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How Often Should I Follow Up with Leads?

As marketing and sales folks, we are always on the look out for the latest and greatest ways to attract more leads. Lead generation is important, but the money to be made from generating leads is in the follow up. Most small business owners and sales people would be better off fixing their follow up [...]

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New Mobile App for Infusionsoft

Infusionsoft recently announced their new mobile app for the iPhone and Android. I was a little surprised as I thought they would wait for their annual conference to release it, but I’m glad they didn’t wait. If you are not familiar with them, Infusionsoft is the all in one sales and marketing software for small [...]

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ICON14

Infusioncon, Infusiosoft’s annual conference, is not just for infusion soft users anymore. #ICON14 is being billed as the ultimate sales and marketing event for small business success. The conference consists of three days of education with over 30 speakers, six tracks of breakout sessions, and plenty of networking opportunities. There is also a pre-conference campaign [...]

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How Marketing Automation Saves You Time and Money

Most small businesses have a limited marketing staff. In fact, many small businesses don’t have a marketing person, they have a marketing role, which is filled by someone (often the owner) who also wears several different hats in the business. Because of this, time is a precious resource. This means the marketing role needs to [...]

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The PB&J of Small Business Marketing

You can’t automate a marketing process that doesn’t exist. I’ve spent most of my career automating business systems and one thing I learned early on is you have to a system before you try to automate it. If you start with the tool (rather than a system), the tendency is to focus on the bells [...]

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How to Fix Your Marketing Follow Up

Marketing automation is a popular topic in 2013. While the industry experts like to focus on the “sexy” features like lead scoring, prospect tracking, and the ability to retrieve company data from third party sources, I believe the most important feature for small business marketers is the ability to automate your follow up. Following up [...]

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Kansas City’s Ultimate Marketers

Last week I had the chance to attend InfusionCon, the annual small business marketing and sales event sponsored by Infusionsoft. The event, which began in 2006 with 30 attendees, drew over 2,100 attendees and truly felt like a celebration of small business. Part of that celebration includes the Ultimate Marketer Contest. During the conference, the [...]

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Infusionsoft Improves Lead Scoring

Infusionsoft is the all in one sales and marketing software for small business. It is a great tool for automating your marketing as well as your internal processes. Over the last few releases, Infusionsoft has added and improved on it’s lead scoring capabilities. The latest version (Winter 2013) continues to improve upon lead scoring capabilities [...]

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