by Bill Brelsford | Aug 30, 2012 | Lead Generation
Cold calling is hard work and very few people like to do it. One reason people don’t like it is that it is hard to get the conversation started – both with the gate keeper and the prospect. Many people are uncomfortable with the idea of calling up a stranger... by Bill Brelsford | Jun 26, 2012 | Lead Generation
Creating effective lead magnets, offers that attract leads and get them to submit their contact information, are a staple of modern marketing. Lead magnets go by many names – bait pieces, opt-ins, sign up forms, subscriptions, free trials, etc. No matter what... by Bill Brelsford | Aug 19, 2009 | B2B Content Marketing, Marketing, Professional Services Marketing
Inbound marketing activities are those activites that help you "get found" by people looking for your products or services. Like any marketing tactic, inbound marketing activities are most effective when they are done consistently and systematically. Using a...