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How to Identify Your Ideal Customers

by Bill Brelsford | Aug 21, 2012 | Marketing Strategy & Planning

When we talk about small business marketing, we always talk about starting with a sound marketing strategy before jumping into tactics. One of key elements of your marketing strategy is identifying your ideal customer – those customers in your sweet spot, the ones you...

Marketing Courage–Knowing When To Say No

by Bill Brelsford | Dec 6, 2011 | Marketing Strategy & Planning

Last night I attended a networking event during which I was asked what the biggest mistake I see when working with people on their marketing plans and strategy. My response was “not knowing who to say NO to”. My response may sound just like another way of saying “you...

Who We Don’t Serve

by Bill Brelsford | Dec 8, 2009 | Marketing, Professional Services Marketing

In marketing we often talk about defining our ideal customer. When I work on this exercise with my customers, it is common for the conversation to focus on who CAN be our customer versus what an IDEAL customer looks like. Be careful if this happens to you. Focusing on...
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