Archive for goal setting

Track Your Success With WinStreak

winstreak app logo

I recently ran across a helpful little app from the folks at Strategic Coach,  called WinStreak. WinStreak helps you keep track of your daily wins and achievements. The app also helps you stay focused on your goals by helping you plan your wins for the coming day.

As business owners, it may be easy for us to plan out our day and to-do list, but that plan rarely survives the day. We need to address situations and take advantage of opportunities that arise throughout the day. We can have a very productive day, but often you wouldn’t know that by looking at our to-do list as it continues to grow rather than shrink.

That’s why I like the idea behind WinStreak. By tracking your wins today and planning your wins for tomorrow, you are able to maintain a high level of confidence and excitement about your work and what you are accomplishing. You will also build momentum and score bigger and bigger wins.

You can find more information about WinStreak, along with links to download the app from iTunes or Google Play here.

Marketing Strategy Starts with Personal Goals

Podium with target and arrows on first place.

“Strategy before tactics” is something we talk about every day in the Duct Tape Marketing Consultants’  network. It’s what sets us apart from other small business marketing consultants.

Strategy is one of those words that conjures up images of intellectual giants, using secret information, to make last minute moves to save the day. However, creating your business or marketing strategy doesn’t have to be that complicate. I prefer to start with this simple definition of strategy:

“A plan of action for achieving a goal.”

Simple, but actionable.

When it comes to setting and achieving goals, all the experts tell us that the more personal we can make them, the more emotion we can attach to them, the more we can visualize how our life be better when we accomplish them, the more likely we will be to achieve them.

In other words, the more personal our goals, the greater our chances of reaching them.

As a business owner, you got into business to help you achieve your goals. You may have wanted more money, more freedom, or more time to work on a cause that is important to you.

Many business owners that I meet tell me that the reason the decided to “go out on their own” was they felt their work was not helping them meet their goals.

This is an important point to remember when you start hiring employees of your own – your employees will always work harder to achieve their goals than yours. Your job is to help your employees set their own goals, help provide ways for them to achieve those goals, and align their goals with the shared goals of the company (yours, other employees, and customers). Great employees always set higher goals for themselves than you would.

And of course, the success of your marketing and your business lies in helping your customers goals achieve their goals. This is why we (Duct Tape Marketers) spend so much time about narrowing your focus, finely defining your ideal customer profile, taking the time to understand your customers buying process, etc. We aren’t doing this so we can create award winning advertising or clever tweets. We are trying to better understand what their goals are so we can provide them with the information they need to make decisions about how they can meet those goals.

Talking about strategy is interesting, learning the latest techniques and tactics can be fun, but starting with clear, personal goals in mind is what will keep you moving forward when the challenges come.

Creating a Goal Setting Contract

I know there is a lot of information about goal setting available already, but I recently sat through a goal setting session in my Sandler Sales President’s Club that was very helpful for me, so I thought I would share the main components of what we did.

We wrote our goal down in the form of a contract. Much has been written about the importance of writing your goals down and I’m a big believer in this. We gave ourselves a date specific deadline to achieve our goal. We also signed it, just like a contract, which helps (at least me) solidify the commitment.

We described the benefit achieving this goal would provide us. This is another way of visualizing the outcome. Visualizing is something I picked up during my competitive tennis days and I use it today to help prepare for presentations and meetings.

We selected accountability partners. Our contract language stated that we committed ourselves to communicating with our chosen accountability partner on our progress toward accomplishing our goal.

We had a consequence for not working on our goal. As part of our commitment, we agreed to donate $100 to the charity of our accountability partner’s choice if we failed to communicate with them about our progress. Notice, the consequence is not related to achieving the outcome, but is based on my behavior. I may not be able to control the outcome, but I can certainly control my behavior.

Go back and take a look at your marketing goals for 2011 – would adding any of the above elements help you achieve your goals? Have you visualized a clear picture of what your business (and life) will be like when you achieve those goals? Do you have an accountability partner? If you need an accountability partner, drop me a line or give me a call. If you are willing to commit, I’m willing to help.

Goals – Fail In Order To Achieve

I enjoyed Seth Godin's recent post, The goals you never hear about, where he talks about how setting goals related to making mistakes can help us become remarkable. His post reminded me of something I learned from my Sandler Sales coach, Dan Stalp. Like most professionals who have to sell, I hated making cold calls. I would do anything to avoid making them, even though I needed to make some sales. Then one day in class we talked about settings goals around getting a "No". I made a game out of how quickly I could get 5 no's per day by making cold calls. This changed my entire perspective – I no longer dreaded making my daily calls. And here is the remarkable part – the more I try to get a 'no', the harder it seems to get one. People started saying yes and I got more appointments.

I have always been a big believer in a "try something and fail fast" attitude. My cold calling lesson furthered my belief in that approach. Read Seth's post and take his advice. Drop me a comment and let me know how you plan to fail this month.