During the past year, I have been working, along with Bethany Spilde of Social Buzz Media, have been conducting workshops on social media marketing for small business owners. We have focused on providing practical, hands-on experience, in a learning-by-doing environment. For this reason, I am excited about the new Social Media Pro program from Duct Tape Marketing, which follows this same philosophy.

As a Duct Tape Marketing Coach, I will be offering this unique blend of online learning combined with the advice and accountability provided by a coach. Naturally, I'll be adding our usual emphasis on how to use social media in a professional services environment.

As part of the Global Entrepreneurship Week, tomorrow I will be announcing a special introductory offer for this program so make sure to stop back by tomorrow.

Here is a session outline for the Social Media Pro program:

Session One – Creating a Social Media Strategy – Before choosing your social media tactics you need to align your activities with your objectives. One of the best ways to do this is to listen first. In this session we will design your social media listening station.

Session Two – Optimizing Brand Assets – Social media sites afford a great opportunity to create outposts for your content. In this session we will look a the best ways to create and optimize profiles and other social media real estate.

Session Three – Blogging for Business – Maybe you have a blog, surely you’ve heard all about them. In this session we will dive deeply into why every small business should consider a blog the central hub of their social media strategy. Session will include discussion of best practices.

Session Four – Social Networking and Networks – Creating profiles on the major social networking sites isn’t enough. In this session we will cover the best practices for creating engagement on Twitter, Facebook and LinkedIn

Session Five – Managing the Beast – The burden of attempting to keep up with the set of actions required to participate fully in social media can overwhelm. In this session we will create your social media system in an attempt to bring it all together so you can balance input with ROI.