Archive for facebook

Facebook Page Likes vs. Post Likes – What’s the Difference?

Have you ever wondered what the difference was between liking a page on Facebook vs. Liking a post or status update from one of your friends? Or maybe you’ve wondered why you get plenty of likes on the things that you post via your company page, but only a handful of people have actually liked […]

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Tracking The Results of Your Facebook Ads

Facebook recently announced the global launch (top advertisers have been able to do this for a while) of a new conversion measurement and optimization system for direct response marketers. This new system allows you to measure actions users take related to your ads, such as registrations and shopping cart checkouts. Small business marketers can now […]

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Facebook Limits Amount of Text in Cover Photos

You may not have noticed it, but on January 15 Facebook changed their policy for Cover Photos for Pages. Under the new policy, you are not allowed to have cover photos that have text on more than 20% of the image area. That’s 20% of the image area (not a specific number of words or […]

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Facebook’s Search Engine – Graph Search

Facebook recently announced their new search product called Graph Search. Graph search is a way for you to find people, places, and other interests that have been shared on Facebook. According to Facebook, “All results are unique based on the strength of relationships and connections.”. Graph search will be very different from searching on the […]

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How Facebook Can Enhance and Build on Marketing Campaigns

I’m attending the annual Duct Tape Marketing Consultants Gathering this week so today’s post is a guest post from David Nelson. David is a consultant who specializes in business strategies. He holds a degree in business administration with a major in finance and lives in the Chicago area. It is common for organizations to use […]

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The Key To Small Business Social Media Success

The key to effectively using social media for growing your small business isn’t picking the right tool, or determining the right number of hours per week to spend on social media, or any of the other myriad of tips and tricks we hear every day. The key to effectively using social media in small business […]

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Facebook Changed Your Email Address, Here’s How to Change it Back

Facebook removed everyone’s email address from their profile and replaced it with [email protected] Luckily, it’s pretty easy to switch back – this video shows you how (if you can’t view the video, I’ve included the steps below). Start on your profile and click on the About link below your profile picture and the few lines […]

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Controlling Your Facebook Page With Admin Roles

If you are a small business owner with a Facebook page, you probably need some help maintaining that page. In the past, if you wanted to share the responsibility of managing your page with a co-worker, intern, or consultant, you would make them an admin, giving them full access to your page. If giving others […]

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Facebook Apps – 4 Changes Small Business Need To Know

Facebook recently rolled out a new update – Timeline for pages. This update includes a new features and design elements to that small business owners can use to manage their presence on Facebook. Small businesses interested in using Facebook as part of their marketing mix often use Facebook’s application (Facebook apps) feature to customize their […]

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Facebook Launches New Metrics

As I’m sure you have heard, Facebook has been making a lot of changes recently. The changes to the interface (i.e. Timeline) get most of the attention, but small business owners will also want to keep their eye on changes being made to the analytics tool, Pages Insights, and a new metric Facebook is calling […]

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