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by Bill Brelsford | Apr 12, 2019 | Lead Generation
Hello Mr. Reader, See that line above? The one with your name in it? That’s one form of using personalization in email. But it’s not the best one. Personalization can be a great tool to use in your email marketing. But personalizing is much more than...
by Bill Brelsford | May 3, 2016 | Lead Generation
Keeping a “clean list” is an important part of email marketing. The email bounce report is one of the tools you can use to keep your list clean. But, did you know you can also use your bounce report as a prospecting tool? What is a “Bounce”? When speaking...
by Bill Brelsford | Sep 10, 2014 | Uncategorized
One of the keys to success with email marketing is keeping your contact list up to date and segmented. Keeping a clean list will make sure that your are sending relevant messages and will improve your open rates. Having a clean email list is one of those things that...
by Bill Brelsford | Apr 29, 2014 | Lead Generation
What’s the difference between drip [marketing] emails and triggered emails? That’s a question I’ve been hearing more often as business owners and sales pros begin exploring marketing automation software for their business. These tools bring the promise of... by Bill Brelsford | Mar 30, 2012 | Lead Generation
Whether you are unhappy with the results of your email marketing efforts, or you just want to kick it up a notch, try these tips to improve your email marketing results. Before you go on about it, one golden rule would be that in order for email marketing to be...
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