Archive for email marketing

Email Marketing – Drip vs Triggered

What’s the difference between drip [marketing] emails and triggered emails? That’s a question I’ve been hearing more often as business owners and sales pros begin exploring marketing automation software for their business. These tools bring the promise of automatically following up with leads until they are ready to buy and then turning them over to [...]

Read More

7 Marketing Campaigns for Your Small Businesses

One way to improve our small business marketing systems is to create standardized procedures and communications for activities we are already doing. Creating procedures can help improve consistency, speeds up processing time, and makes it easier to delegate. The campaigns below focus on common small business marketing activities that you may be doing to one [...]

Read More

10 Email Service Providers for Small Business

Email marketing is an essential component of your small business marketing system. Email Service Providers (ESPs) come in all shapes and sizes. In addition to price, here are a few questions you will want to answer when evaluating ESPs: How easy is the email creation process? Do they have a variety of templates to choose [...]

Read More

Using a Marketing Message Snippet File

In my last newsletter I talked about creating a marketing follow up plan and I made a brief mention of using “starter snippets” to help quickly create follow up messages. I’ve had a couple of people ask me about how I use these snippets, so I thought I would share some ideas here. Snippet files [...]

Read More

6 Tips for Getting More From Your Email Marketing

Whether you are unhappy with the results of your email marketing efforts, or you just want to kick it up a notch, try these tips to improve your email marketing results. #1 Set a business (rather than an email marketing) goal Email marketing tools give us some great feedback about who does what with our [...]

Read More

Build Your List With Pippity

If you are anything like me, even though you’ve heard popup forms can help you grow your e-mail list, you’ve resisted using them because we hate being interrupted by them right when we are trying to figure out if a site has useful information or not. Now there is a plugin that can help you [...]

Read More

3 Tips To Avoid The Mobile Trash Can

Many of us try to keep our email inboxes under control by periodically checking them using a phone or other mobile device. Many people are using their smart phones as their primary “computer”; they do not have a laptop or other computer at home. As this trend continues, marketers need to pay attention to the [...]

Read More

Seeing Spam with Yahoo! Mail Visualization

Yahoo! recently released the Yahoo! Mail Visualization tool. The tool shows how Yahoo! routes billions of emails every day. It also gives us some insight into how they filter spam. Here is a quick screen shot of the Mail Visualization map (click on the image for a larger version) Click on an area of the [...]

Read More

Quality vs Quantity in Your Marketing Database

What makes a good marketing database or list? Do you tend to favor quantity or quality? Lead generation is often viewed purely a numbers gain – the more eyeballs you reach, the greater number of leads you will acquire. This approach points to an obvious goal, build the biggest list that you can. If a [...]

Read More

60 Day Free Trial of Constant Contact Plus Consulting During Global Entrepreneurship Week

Email Marketing by Constant Contact® is the easy, effective, and highly affordable way to get your message out to your customers, clients, or members. You’ll create high-impact, professional-looking emails—quickly and with no technical expertise. And, most importantly, you’ll build strong connections with your audience that lead to referrals, repeat business and loyalty. With Email Marketing [...]

Read More