by Bill Brelsford | Feb 1, 2011 | Marketing
I’ve mentioned a couple of times on this blog that I am not a fan of professional service firms using canned messages in their marketing. They tend to be unremarkable, do little to foster relationship building, and in some cases, can even be damaging to a... by Bill Brelsford | Jan 10, 2011 | Marketing
Stay-in-touch marketing is a vital component of a professional service firm’s marketing system. Therefore, I thought I would spend the next few posts talking about the different ways to stay in touch with our existing customers, referral partners, and prospects. The... by Bill Brelsford | Jun 1, 2010 | Lead Generation
When it comes to marketing automation for professional service firms, how much is enough? How much is too much? Accountants, lawyers, and other professionals spend a lot of time developing relationships with prospects, clients, and strategic referral partners.... by Bill Brelsford | Aug 27, 2008 | Marketing, Professional Services Marketing
CRM and other business automation tools typically allow you to personalize the messages you send to your prospects and customers. This is usually done using some sort of field code and mail merge process. You create a template that looks something like this: Dear...