Archive for e-mail marketing

One + One + One = $329 of Savings For You

Monday, June 22nd, 2009

This is one of those deals that almost seems too good to be true, so I had to triple check to make sure it was right before I passed it on.

Through the synergies of a couple of different partners, small business owners can get a great deal on some great software tools to them grow their business.

image The first deal comes from Palo Alto Software, who are bundling their Marketing Plan Pro software with ACT! 2009. The price of this bundle is $259.95 – a $150 savings over the price of purchasing them separately. You can learn more about the Marketing Plan Pro & ACT! 2009 bundle here.

But the deal gets sweeter because Swiftpage is offering a free one year subscription to their service ($179 value) to owners of ACT! 2009.

What that means is for $259.95 you get three great software tools to help you create and implement your marketing system AND you save $329.

I use and support all three of these products, so feel free to contact me if you have any questions or need help determining if these products make sense for your business.

Possession Is Not Permission

Wednesday, January 14th, 2009

I'm not really that big on making New Year's resolutions, but let's make one together now, shall we?

Let's resolve to stop wasting our time spamming one another. Let's resolve to ask for permission before we add e-mail addresses to our mailing list. No more e-mailing strangers with the opening "To All Our Friends".

Finding my e-mail address does not automatically give you permission to start sending me your marketing material.

The way to make your e-mail marketing more effective is not to increase the size of your list just for the sake of growing it, rather, develop a targeted list and deliver messages that are relevant, personal, and anticipated.

Technology is great at making us more efficient. Let's not forget to be effective with our marketing efforts as well.