Archive for duct tape marekting

Marketing Strategy Starts with Personal Goals

“Strategy before tactics” is something we talk about every day in the Duct Tape Marketing Consultants’  network. It’s what sets us apart from other small business marketing consultants. Strategy is one of those words that conjures up images of intellectual giants, using secret information, to make last minute moves to save the day. However, creating [...]

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The PB&J of Small Business Marketing

You can’t automate a marketing process that doesn’t exist. I’ve spent most of my career automating business systems and one thing I learned early on is you have to a system before you try to automate it. If you start with the tool (rather than a system), the tendency is to focus on the bells [...]

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The Commitment Engine: Making Work Worth It

John Jantsch, author of Duct Tape Marketing and The Referral Engine has new book out this week. The Commitment Engine: Making Work Worth It focuses on using purpose to define what john calls a fully alive business. The book is divided into 3  major parts. Part 1, The Path, addresses clarity and passion and how [...]

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How to Create a Marketing System That Is Perfect for Your Business

Regular visitors here know that I am a member of the Duct Tape Marketing Consultants Network. Our goal is to help small business owners install simple, effective, and affordable marketing systems that consistently attract your ideal customers. The Duct Tape Marketing System was created by fellow Kansas Citian John Jantsch. Later this month, John will [...]

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Grow Your Business During National Small Business Week

As I mentioned a couple of weeks ago, Small Business Week 2012 is rapidly approaching. During the week of May 20 – 26, several events will be help in Washington D.C. and across the nation to celebrate. As part of the celebration, Duct Tape Marketing’s John Jantsch will conducting a free webcast about 5 Ways [...]

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How to Conduct A Marketing Audit

If asking a roomful of people for a definition of marketing results in a dozen different answers, asking the same group how to conduct a marketing audit is bound to be 2 or 3 times as frustrating. Here are just a few of the “marketing audit” variations I’ve heard recently: External Marketing Audit Usually similar [...]

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7 Apps That Will Change The Way You Do Marketing

John Jantsch of Duct Tape Marketing has teamed up with the folks at HubSpot to bring you a handy guide called The Productivity Handbook. The handbook covers 7 web apps that you be more productive and grow your small business. The guide provides a nice overview of the tools and John shares examples of how [...]

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John Jantsch to Headline at Small Biz Success Summit

John Jantsch of Duct Tape Marketing will be headlining the Small Biz Success Summit along with Mike Stelzner of SocialMediaExaminer.com and 26 other of the world’s leading social media marketing experts. The goal of the Small Biz Success Summit is to teach you how to use social media to attract quality customers and grow your [...]

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Duct Tape Marketing 2nd Edition Now Available

The updated and revised version of Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide(Amazon affiliate link) is available now. The latest version of the book includes new sections covering: using content to be found fusing online and offline tactics how to create a total web presence practical ways to get more from [...]

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The Referral Engine -Teach Your Business To Market Itself

Win An Autographed copy here. Most professional service firms get new business by referral, but do you get quality referrals on a consistent basis? Many firms could rely on referrals as their sole marketing tactic if they had a system in place to generate referrals on a consistent basis. That’s what John Jantsch’s book The [...]

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