by Bill Brelsford | Jun 17, 2015 | Uncategorized
As basic as it sounds, one of the keys to success with Customer Relationship Management (CRM) software … is to use it. Crazy, right? I know it sounds that way, but I hear statements like this all the time from business owners and sales people: We have a CRM, but... by Bill Brelsford | Apr 26, 2011 | Lead Generation
Whether you call it networking, word-of-mouth, or referral marketing, making new contacts through people you already know is a big part of building a professional services firm. Most sales and marketing databases, whether a complex CRM system or a simple spread... by Bill Brelsford | Apr 13, 2011 | Marketing
Most professional service firms rely heavily on referrals to grow their business. Having a systematic process for requesting, giving, and following up on referrals is essential if you want to consistently receive quality referrals. When designed and used properly,... by Bill Brelsford | Mar 11, 2011 | Marketing
Customer Relationship Management (CRM) tools are not just for big companies with large sales forces or customer service departments. A CRM system can be a great tool for helping retain your existing customers as well as acquiring new ones. Here are 6 ways professional...
