Archive for content marketing

I’m in sales, why should I blog?

The short answer? Because your prospects expect you to. Ok, maybe they don’t expect you to blog, per se. They expect to be able to find information about your products and services on-line. They want information detailed enough to help them determine if you can help solve their problem. And they want it when they […]

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Improve Your Marketing – Create a Better Offer

In the last post I shared some general ideas for scoring quick marketing wins in 2014. In the next series of posts  I’d like to offer some specific things you can do to your marketing more effective so you can win more customers and increase your sales in the coming year. Create a Compelling Lead […]

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Selecting a Content Marketing Editorial Calendar

A content marketing editorial calendar is and important tool for managing your small business marketing system. Modern marketing requires creating, publishing, and re-purposing content from multiple sources, in multiple formats, through multiple channels. Without proper tools and processes, managing all of these content related variables can quickly become overwhelming. Editorial calendars come in all shapes […]

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5 Questions Your Content Audit Should Answer

Performing a marketing content audit is an important early step in the development of a content marketing system. I believe it is also something that should become part of your regular content planning process. The content audit should not simply be another item to check off the marketing to-do list; it should provide insight and […]

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5 Ways Great Content Makes Cold Calling Easy

Cold calling is alive and well, or completely dead, depending upon who you talk to. Marketers will tell you that cold calling is dead, many salespeople still include cold calling in their daily activities. Cold calling can still be effective. One of the ways that marketers can help salespeople be more effective with cold calling […]

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7 Tips for Finding Content Marketing Ideas

Consistently creating marketing content that educates and builds trust can be a challenge for small business owners. Creating an editorial calendar for your content marketing sounds like a good idea – until you have to start filling it with ideas. Most small business owners that I talk to understand the importance of good marketing content, […]

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Content Marketing Tip – Using Transcription Services

Creating quality marketing content that educates and builds trust takes time and effort. One way to make sure you are getting the most out of your content marketing investment is to repackage your content into different media formats. This approach allows you to share your content in more places and in it allows your prospects […]

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Creating a Content Marketing Strategy Map

One of the primary goals of your small business marketing system is to deliver the right information, to the right person, at the right time. In order to achieve this goal,  you need to know who your buyers are, where they are in their buying process, and what they need to see or hear in […]

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7 Ways to Leverage Your Point of View Whitepaper

One of the core concepts of the Duct Tape Marketing System is that small business owners should create marketing materials that educate. In fact, step 3 of the 7 Steps to Small Business Marketing Success outlines the importance of publishing content that not only educates, but also builds trust. The Point of View White Paper […]

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How to Create a Compelling Lead Magnet

One of the basic principles of modern marketing is to provide information that potential customers who meet our ideal customer profile will 1) be able to find 2) “purchase” our information using the currency of their contact information and 3) give us permission to continue sending them relevant content. In Duct Tape Marketing we often […]

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