by Bill Brelsford | May 29, 2012 | Business Books, Professional Services Marketing
Andy Sernovitz’s Word of Mouth Marketing: How Smart Companies Get People Talking (Amazon link) is a practical, hands-on guide to building your business through word of mouth marketing. Word of mouth marketing isn’t something is difficult to do – you just need to 1)... by Bill Brelsford | Jul 25, 2011 | Business Books, Marketing Strategy & Planning
What would the world lose if your company ceased to exist? This is one of the questions explored in the book It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business Is Driven by Purpose Authors John Spence and Haley Rushing share... by Bill Brelsford | Nov 5, 2010 | Uncategorized
In today’s entry of The Daily Drucker, Peter Drucker explains the need for two budgets and the difference between them. The first budget is the operating budget. That budget is addressed by asking “What is the minimum amount we need to spend to keep operations... by Bill Brelsford | Jul 12, 2010 | Business Books, Marketing
I recently picked up Ardath Albee’s eMarketing Strategies for the Complex Sale (Amazon affiliate link).I really liked this book as I thought it presented a clear strategy for using eMarketing tools to attract prospects and nurture them as they progress through the... by Bill Brelsford | Feb 18, 2010 | Business Books
The Back of The Napkin is Dan Roam’s follow up to his popular The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures. The main idea behind Dan’s books is that we can solve business problems by applying the principles of visual...