Brace Yourself for a Complete Lack of Hype
If you have been looking into social media as a way to market your services, you may being getting tired of the hype. We know how you feel.
It’s true, social media tools do give us the ability to connect with people in ways that weren’t possible just a short time ago.
But social media won’t save the day. And social media won’t “cost you everything” if you don’t jump on the bandwagon immediately.
Social media marketing isn’t free. It isn’t easy, particularly getting started. But it is certainly within your grasp.
The truth is, if your are business is at the point where you need to shift from strictly hunting for business to attracting your ideal customers to you, then you should take a serious look at adding social media tools to your marketing mix.
That’s right, social media marketing doesn’t replace traditional marketing – it enhances and strengthens your existing marketing system. If you don’t have a marketing system yet, maybe we should talk about that before we sign you up for Twitter.
Here is the good news - the same things that have worked for marketing your professional service firm just happen to be the same things that make for success in the social media world.
The gurus talk about “building relationships”, “having conversations”, “giving to get”, “being authentic”, and “demonstrating your expertise” – sound familiar? You have been doing that for years. With social media, you will be doing the same thing but with a new set of tools. Tools that, when used correctly, will help you be found by people want to hear your message when they are ready to buy.
If you are ready to have a professional discussion about whether or not social media is right for you and how to incorporate it into your marketing system, give us a call.
If your not ready yet, feel free to connect with us socially and start a conversation there.
If you are the do-it-yourself type and would like some help with the nuts and bolts of setting up and using social media for marketing, check out our Social Media Pro Self Study program.
Sorry for the lack of hype. I guess we’re just not good at hype. Or maybe we’ve just been doing this for a while.