7 Step to Marketing Success eBook

7 Steps to Small Business Marketing Success

Here are the 7 core steps that make up the simple, effective, and affordable Duct Tape Marketing System. Businesses that appreciate and implement this approach to marketing grow in a consistent and predictable manner. This eBook outlines and explains each of the 7 Steps  that make up a fully functional small business marketing system that…

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The UnFair Advantage Book

Winning the Search Engine Wars The folks at Planet Ocean have been putting out this great guide to search engine optimization since 1996. Whether you just want an overview of how search engines and SEO works to help you be a more informed consumer, or you want to dive deep into the nitty-gritty of optimizing your…

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referral engine ebook

Creating a Referral Engine

The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. This eBook will show you how to craft a…

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Marketing_Strategy_ebook

How to Create a Marketing Strategy That Is Perfect for Your Business

I believe marketing strategy is far more important to the small business than marketing tactics. And yet, the tactical idea of the week gets most of the mind share of the business owner. Strategy and tactics must go hand in hand in order for a business to achieve a measure of true momentum, but an…

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7_Stages_of_a_Total_Online_Presence

7 Essential Stages of a Total Online Presence

There are many moving parts involved in marketing and the online elements increase in importance with each passing day. But, marketing is a system, and to effectively operate this system you must assemble and integrate each of the important parts into something that looks like the whole. Your online presence is your key to success…

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How to build a remarkable business eBook

How to Build a Remarkable Business by Focusing On the Total Customer Experience

Many marketers have been taught the concept of the marketing funnel. The idea being that you bring leads into the top of the large opening in a funnel and push the ones that become customers through the small end. Long ago I started using the concept of The Marketing HourglassTM. The top half indeed resembles…

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Content Creation Guide eBook

The Crazy Busy Marketer’s Guide to Content Creation in the Real World

Today, our prospects and clients have grown to expect that they can turn to a search engine at any moment and discover everything they need to know about products, services, people, companies and problems,  challenges and solutions they seek. So, in that sense, content is how you get found, it’s how you educate, build trust,…

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