Total Online Presence

Will customers find you when they are ready to buy?

According to the folks at ComScore, as many as 92% of consumers and businesses who are looking to buy products and services begin their buying process by searching online – even when they are looking for local businesses. So, if you’re not focused on creating a total web presence, you will have trouble even making your prospects “short list” for getting their business.

The Total Online Presence program will teach how to manage the moving parts associated with online marketing. You will learn how to create a systematic approach to building the foundational elements that will help your business get found online by those who are ready to buy your products and services.

The Total Online Presence Program is divided into 6 sessions:
total online presence program

1. Creating a Content Platform

So much of what happens online revolves around content. It’s how you get found, why people pay attention and how you start to exchange value. Without a content platform to build from a great deal of effort in other stages will be wasted. In this session we’ll cover the foundation of your online presence by diving into:

  • How to create a customer listening station
  • How to monitor your competitors and quickly analyze any web site
  • How to turn your blog into your most valuable asset
  • How to find the perfect keywords for your content topics
  • How to build an editorial calendar and manage content
  • How to effectively capture leads from web visitors
  • How to amplify, share and curate the best content

2. Organic Search Engine Optimization (SEO)

Having someone type a search phrase that is key to your business and finding a blog post or page from your site on page one of the results is the ultimate payoff and, long-term, may be the difference between success and failure. In this segment we’ll cover how to get listed and ranked highly in the search engines including:

  • Advanced tips and tricks for mining better keywords
  • The most important elements of your web site in SEO terms
  • How to research your competitors and understand how to outrank them
  • How to acquire the all important links back to your site
  • The simple secrets to dominating local search
  • The latest tools used to analyze any web site

3. Email Marketing

An engaged email list, eager to hear from you, is the most valuable asset your can build. 1000 responsive email followers trumps 25,000 Twitter followers every day when it comes to actually promoting the things that make your money. In this segment we’ll go deep into the essential tasks and techniques of email marketing including:

  • How to choose the right Email Service Provider
  • How to use autoresponders for automated follow-up
  • How to use social media to help build your email list
  • The secret to getting your email opened
  • The best way to capture the greatest amount of email leads
  • How to automate the process of creating an email newsletter

4. Social Media Marketing

The first step is to understand how your current customers are using social media and how you can use social media to somehow serve them better. If you do that, you’ll get immediate value. In this segment we’ll integrate the increasingly important elements of social media including:

  • How to adopt a social media strategy that’s proven to succeed
  • How to let your customers tell you exactly what they need
  • Best practices for getting the most from Google+, LinkedIn, Facebook, Twitter, YouTube and Pinterest
  • How to get the most from the ratings and review sites
  • How to automate most every aspect of social media

5. Online Advertising

Many people waste advertising and then conclude it doesn’t work. Pay per click advertising can be very effective when done right. One of my favorite things about it is that a platform like Google AdWords allows you to test your thinking a dollar at a time. In this segment, we’ll cover the ins and outs of online advertising including:

  • How to set up your first AdWords campaign
  • How to use online advertising to test offline messages
  • How to get the most while spending the least
  • How to know exactly which ads are brining you’re the most
  • How to use landing pages to make every ad pay
  • How to use online advertising to drive people offline to meet with you
  • How to quadruple the impact of your ads
  • How to best use targeted Facebook ads

6. Mobile Marketing and Website Analytics

Mobile is more of a behavior than a tool. The first step is to analyze what behaviors your customers are exhibiting before you dive into or dismiss Foursquare or text messaging. Like many stage-based processes there is a cyclical aspect as well. For some, creating benchmarks and key performance indicators is really the first step. So, if you’re one of those folks you can start here, because no matter where you are in the process this stage will always evolve. In this segment we’ll cover mobile tools and the basics of analytics including:

  • How to make your web site mobile friendly
  • 5 unique ways to use text messaging to grow your business
  • How to easily customize Google Analytics to get the data you need
  • How to create high payoff conversion funnels
  • The best way to test every element of your web site
  • The latest campaign and conversion automation tools

In addition to all the modules and training once you complete  your six session training course you also get:

  • 30 days of unlimited email support
  • A complete custom web site analysis
  • Frequent near real time updates as online tactics change
  • Unlimited access to the online portal to build your presence and train your team

Self Study Version

Complete access to the online portal for you and your co-workers. Price: $499

Total Online Presence with Coaching

Complete access to the online portal plus six, 90 minute coaching sessions with an Authorized Duct Tape Marketing consultant. Price: $1,497

 

Still Have Questions? Give us a call, we’re here to help. No pressure, no obligation, no hype.

Prefer to have us build it for you?

Check out our Total Online Presence Jumpstart Program

Money-Back Satisfaction Guarantee

Our products and services are guaranteed to your complete satisfaction.

If you are not completely satisfied, simply contact us within 30 days of your purchase and we will refund your entire purchase price.