The daily routine of putting out fires makes it difficult to keep your eye on the big picture. Without a roadmap to guide us, we may feel like we are “making great time” without ever reaching our destination.

Your strategic marketing plan is that roadmap for determining your firm’s current status and providing you directions achieving your business goals.

Your marketing plan also gives your firm something to rally behind. It helps everyone understand goals and become customer-focused.

During a strategic marketing plan engagement, we will work together to:

  • Indentify and create a profile of your ideal customers. Their is no reason to work for people who don’t appreciate you or your employees. Target and attract those who truly value what you bring to the table.
  • Define and communicate your remarkable difference. Become come known as the “go to” resource for your particular area of expertise and stop competing solely on price.
  • Package your services in order to deliver the Core Benefits your ideal customer wants.
  • Create Marketing Materials that Educate and speak to each prospect. Marketing professional services is very different from marketing products. It is important to create marketing materials that educate rather than sell, in order to provide each prospect with the information they need in order to feel comfortable moving to the next step in their buying process.
  • Create your Lead Generation Strategy including:
    • Referral marketing – consistently generate quality referrals from clients and strategic partners.
    • Public Relations – increase your earned media attention and enhance your expert status
    • Advertising – create advertising that works without burning your budget
  • Define your internet marketing strategy – The internet and social media are playing an ever increasing role in helping professional service providers being found by customers searching for their services. Your firms needs a strategy that will help you “get found” without taking up all of your time.

At the end of your engagement you will have a clear understanding of the marketing goals for your firm, what has to be done, and a clear path to get there.

You will have a documented plan, complete with a marketing calendar and budget.

We also help you present your plan to your firm and help them educate on important marketing and business development strategy topics