A catalyst is defined as something that causes an important event to happen. In marketing terms that
important event is the consistent growth of your business and the catalyst is your Duct tape Marketing Coach.
Working with a Duct tape Marketing Coach you will be guided through a series of eight core marketing lessons, instructed in the essentials of each lesson and given action items and feedback to help you complete each business building step.
Upon completion of the Catalyst program you will have developed the research and strategy necessary
to easily complete and document your company’s marketing action plan.
Each Catalyst program enrollment includes a copy of the Ultimate Marketing system and Marketing Plan Pro powered by Duct tape Marketing software.
Session 1 – Target Market – Determining Who Is your Ideal target Client & Differentiate and Dominate – Developing and Communicating your Core Marketing Message
Session 2 – Give Them an Image – Communicating the Complete Marketing Package
Session 3 – A marketing Kit That speaks to Each Prospect – Developing Marketing Material that Educate
Session 4 – Marketing Story – Make Meaning By telling your story & Case Studies & Testimonials – Demonstrating Results through Real life Client Work Marketing Machine & Small Business Advertising – Every sale starts with a lead
Session 6 – Public Relations – Earned Media attention and Expert status & A Selling System – turn Prospects to Clients and Clients to Partners
Session 7 – Website Guide – small Business Content-based Website and search Guide
Session 8 – Search Engine Marketing – Generating leads and Clients from Internet & Blogging for Business – How to Use a Blog as a small Business Marketing tool
Available as both a group or individual program
The Marketing Catalyst is offered as a group program as well as a 1-on-1 engagement.
For more information about this program, including dates of our next group sessions, give us a call at 913.962.9261
